In the past few years marketing has changed dramatically, with technology and data increasingly driving decisions compared to intuition and gut instinct. As buyer behavior has changed, with an emphasis on exhaustive research before making a buying decision, brands are ramping up on content and inbound marketing agency.New channels, including video, mobile and social are gaining in importance while mature channels like email marketing campaign still deliver high ROI. With the number of channels in the marketing mix increasing the aim of digital marketing now is to deliver messages with a high degree of personalization to the right audience at the right time so that you can increase revenue and gain competitive advantage. For that, you need a well thought out marketing strategy.
Digital marketing strategies for profits and market share. As a boutique digital agency who has worked with a number of brands, both start-up and iconic, we at Pixelcarve understand how important a comprehensive marketing strategy is for the bottom line.
Depending on your requirements, we will draw up a data driven marketing strategy that focuses on your core strengths. We take a seven step approach to designing your marketing strategy. These seven steps answer the following questions:
- What action should your marketing message inspire (fill a form, call a number, click on a link, etc.)?
- What is the prime benefit that you offer?
- Who is the target audience?
- What channels would you use?
- What is your USP (high quality, cost effective prices, promptness of service, etc.)?
- What would be your brand personality and identity?
- What is your budget?
Based on the answers to these questions, our digital marketing strategists will then creative a detailed marketing plan which outlines the messaging mix, the marketing channels to be used and the metrics that need to be monitored to determine success of the strategy.
Our marketing strategy will also incorporate a detailed SWOT analysis so that you know where you stand compared to the competition. Give yourself a head start over better funded competitors with a marketing strategy that works.