Email is the marketing medium that delivers the highest ROI. According to data from McKinsey, email is 40 times more effective at acquiring customers compared to Facebook and Twitter combined.
Here are some of the reasons why well designed email marketing campaigns work so well:
- Your emails are guaranteed to be seen, unlike your status updates and tweets that can get lost in the noise.
- Emails get opened and clicked through at much higher rates than social media updates or PPC ads, especially if the recipient is expecting an email from you.
- Email allows for a high level of personalization of marketing messages based on contextual data as it is a one-to-one communication channel.