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Email is the marketing medium that delivers the highest ROI. According to data from McKinsey, email is 40 times more effective at acquiring customers compared to Facebook and Twitter combined.
Here are some of the reasons why well designed email marketing campaigns work so well:
Your emails are guaranteed to be seen, unlike your status updates and tweets that can get lost in the noise.
Emails get opened and clicked through at much higher rates than social media updates or PPC ads, especially if the recipient is expecting an email from you.
Email allows for a high level of personalization of marketing messages based on contextual data as it is a one-to-one communication channel.
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Ready to start your new project but have a few questions? We are here to discuss.
THE EFFECTIVENESS OF EMAIL MARKETING
A marketer with a double opt-in email list, who knows how to craft emails that get opened and acted upon, is sitting on a gold mine. All over the world, businesses have seen fantastically high year on year growth only on the strength of an engaged list of email subscribers.
MEASURE RESULTS WITH EMAIL MARKETING
We offer you comprehensive email marketing services whose goal is to build an engaged email list, nurture them, and drive qualified traffic to your digital properties while clocking high open and click through rates.
Adopting numerous strategies like local SEO service and intelligent use of sign up forms on your search engine optimized website and social media profiles to increase the size of your list.
Segmenting your list so that marketing messages can be personalized based on user behavior or persona.
MAXIMUM EMAIL REACH
Running rigorous A/B tests so that your emails have the maximum possible reach on both desktop and mobile.
Ensuring that your database is updated and clean.
Making sure that all legal requirements, especially concerning spam related laws are followed.
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