If you can establish a reputation for producing beautiful, memorable and useful content that has immediate and actionable insights you have gained a fan for life.
The importance of producing useful content is borne out by the following stats:
- 93% of B2B marketers use some form of content marketing (source: Content Marketing Institute and Marketing Profs).
- Content marketing is 62% cheaper than other marketing methods and generates 3x leads (source: DemandMetric).
- Websites which use content marketing record 6x higher conversion rates compared to websites who don’t (source: Aberdeen).