Depending on your business and industry, a well-designed social media marketing strategy can expose your brand to new users, engage current users, online reputation management, and also drive traffic to your website.
And while it’s challenging to measure the ROI of social media networks compared to other channels like email, you can’t afford to ignore social, as the following statistics highlight the channel’s importance:
SOCIAL MEDIA LEADS
72% marketers are using social media to generate leads (source: Social Media Examiner, 2014)
SEARCH ENGINE RANKINGS
More than 58% of marketers who were using social media for more than a year saw a jump in search engine rankings (source: Social Media Examiner, 2014).
The 45 to 54 year age bracket has grown the fastest on Facebook and Google+ (Source: Fast Company)