Social media networks like Facebook, LinkedIn and Twitter are increasingly becoming an important component in the marketing mix for many companies. Your social media presence has to appropriately reflect the ethos and core values of your brand, preserve the tone and voice, and provide engaging content for your target audience.
Here is a quick rundown of our social media management process:
Determine the social platform where yourtarget demographic
Get feedback from users and do a competitive social audit to find out what the competition is doing.
Create a comprehensive social media strategy that outlines the KPIs, goals, and a detailed content plan.
Depending on your business and industry, a well-designed social media marketing strategy can expose your brand to new users, engage current users, online reputation management, and also drive traffic to your website.
And while it’s challenging to measure the ROI of social media networks compared to other channels like email, you can’t afford to ignore social, as the following statistics highlight the channel’s importance:
SOCIAL MEDIA LEADS
72% marketers are using social media to generate leads (source: Social Media Examiner, 2014)
SEARCH ENGINE RANKINGS
More than 58% of marketers who were using social media for more than a year saw a jump in search engine rankings (source: Social Media Examiner, 2014).
The 45 to 54 year age bracket has grown the fastest on Facebook and Google+ (Source: Fast Company)
Social media is therefore no longer an option. The faster you start using the channel and the more time you invest in it the better your end results will be.
However, you cannot wade into the turbulent stream of social media without a plan in place. Your social media presence is not wholly under your control, as changes in algorithms or policy can createunforeseen results. This is why a well-designed and executed social media strategy is critical.