Interruption marketing, where you attempt to buy or beg for people’s attention through tactics like buying ads or cold calling is at a losing edge. Your ideal customer now seeks out information from a number of sources before making a buying decision. A CEB study estimates that B2B buyers are 57% into the buying process before contacting sales. Smart marketers are moving from interruption marketing and are focusing on inbound marketing by creating and promoting content that seeks to provide that information. This establishes them as an authoritative source and makes prospects more receptive to marketing messages. How Inbound Marketing Services from Pixelcarve work As an inbound marketing agency we offer one stop solution for your inbound needs.
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