Building a strong SEO strategy is the most cost-effective way to organically drive more people to your website and increase conversions.  But it’s not as simple as you think.  In an effort to return users the most relevant results, Google and other search engines are continually tweaking their algorithms, so what used to work doesn’t anymore.  What difference does keeping up with the latest in SEO make for businesses in the know?

• According to a recent report, organic search drives 51% of traffic to websites.
• Another study found that 60% of organic clicks go to the top three organic search results.
• According to Google, the top listing of organic search results receives 33% of traffic.

While old SEO services focused on singular keywords, page optimization, and increasing rankings, modern day SEO programs  focus on how people engage your brand, products, and services, as well as maximizing ROI.  How much are you willing to adjust your SEO strategy to increase visibility?  What techniques truly make a difference, and what techniques should your business set aside?

When you want to know how much impact current SEO strategies can have on your business, it is essential to work with a company that understands what search engines, especially Google, and your customers are looking for.

In this article, we will take a closer look at what every business should know about SEO.

1.) SEO is more than just a single technique

You may be among those who believe SEO is a singular technique – put some keywords on your website and Google will magically find you. But SEO is a mix of tools and strategies that work together to get your business more visibility and traffic.  That’s why it is so critical.  It doesn’t matter if you have a dynamic, engaging website.  It doesn’t matter if your content provides value and your lead strategy is efficient, if nobody can find your business’ website, none of it is going to produce results.  SEO isn’t something to think about after your website has already been built.  It’s something that should be a priority from day one.

SEO encompasses a body of practices that affect all aspects of your online marketing strategy.  It’s not about fooling the search engine into thinking your website is better.  It’s about doing things the right way and taking the right steps to be a better source of information than your competition.  That takes creating genuinely relevant content that is coordinated, indexed, and promoted to the right audience through the proper online channels.

2.) Tracking rankings is irrelevant

Many people figure that achieving top rankings for head terms is a key indicator of a successful SEO strategy.  But if you are focusing on head terms, you are missing the point.  Aside from being expensive and tremendously competitive, head terms don’t provide much traffic that actually convert.  Search is now a long tail game.  While ranking for national terms is great for branding and overall traffic, most firms who leverage effective SEO are finding that long tail phrases convert the best and are also easier to achieve, thereby yielding higher ROI.  Consider the following findings:

• According to a recent study, head term search volume is down by 8%
• On average, pages optimized for long tail keywords climb up 11 positions, as compared to 5 positions for head terms
• Conversion rates for long-tail keywords are 2.5 times higher than for head terms.

Rather than game your ranking for head terms that provide such little ROI, your business should concentrate on optimizing for long tail traffic.  For example, if your business sold laptop components, rather than optimizing for “laptop” and components” or “laptop components,” you would go for something longer such as “static free laptop components.”  This frees you from tracking meaningless rankings, and let’s you concentrate on developing a long tail strategy that is focused on content marketing.

3. Keyword-rich content is obsolete

Having the right content makes a huge difference in your search engine rankings.  However, many businesses still create content that is low-quality and has little relevance for their target audience.  If you want to rank for “laptop components”, you can’t just use that phrase throughout your web page and expect to rank well.  Search engines are smarter than that, and they are focused on users.

Instead of creating keyword-rich content specifically for search engines, try writing content that is useful for your target audience and website visitors.  If you take this simple step and write content that focuses on their needs, search engines like Google are going to take notice and rank your business’ website appropriately.

• Recently, a global survey of marketing professionals found that 57% of marketers cited quality content creation as the most effective SEO tactic.

• The same study also revealed that 74% of marketers worldwide planned to spend more on content marketing.

• According to an Econsultancy survey, 45% of businesses state content marketing is “highly integrated” with their SEO strategy.

Content marketing goes hand-in-hand with SEO.  That’s why developing a content marketing strategy that gets the right information, to the right people, viathe right channels is so important.  You want people talking about your content and sharing it so that you can generate inbound links and traffic.  But how do you do that?  The most effective strategy is developing a content mix that supports the voice and personality you want for your business.  It’s important to remember that:

• According to a recent study 60% of customers feel more positive about a brand after reading custom content on its site.

• Another survey found that 90% of customers find custom content useful, and 78% believed that organizations that provide custom content are interested in building relationships with them.

As a premium creative agency, Pixelcarve offers the best SEO services for our clients in Toronto and abroad.  If your business needs help improving your search position, developing relevant content that gets visitors involved, or simply wants to rank locally for geographically centered searches, our talented team of SEO experts would like to show you how we can put search engines to work for your business.  Want proof? Check out our own results. https://www.google.ca/search?q=web+development+toronto

Find out more by sending us an email, and let us know your own experience with SEO in the comments below.

Simply creating content for your blog is no longer the answer to attracting visitors to your website. Without great content that educates, is consistent, and is based on a clear strategy, your brand could get lost in the noise.

There are so many factors to consider when starting a content marketing campaign that it can often seem like an impossible feat. However, according to the Content Marketing Institute, 70% of marketers say that they are producing more content than last year. But where to start? How do you build the strategy? What is the proper strategy for the modern age? It can seem very overwhelming.

But you’re not alone in this.

We’ve compiled some of the top 10 tips to ensure that your content marketing campaign is effective.

1. Target Your Content

The first step in creating an effective content marketing campaign is to establish the demographic of your target audience. Who are they? What are their business challenges?

Establishing what those in the industry call a Buyer Persona helps you understand who you’re trying to target, and gives you an idea of the kind of content you need to provide. In fact, 70% of people feel closer to a company as a result of custom content.

2. Create a strategy

Why are you writing? Establishing your content marketing goals is incredibly important before you get started. Great goals include brand awareness, lead generation, and to be an authority in your industry.

Once you’ve nailed down your primary content marketing goal, think about who your target is and create content that would provide solutions to their problems.

Have a clear and defined brand voice and brand story. This is who you are, what you sound like, and how your audience perceives you. Generating a loyal following based on the information you provide is inextricably linked to the way you tell that story.

Finally, establishing some goals and outlining your strategy before you start writing will ensure that you get the results you’re looking for.

3. Educate

Based on the fact that three out of four people want to learn online, your content should answer a question or educate your audience.

Long gone are the days that you can use interruptive marketing techniques that aim at interrupting with flashy ads or commercials that focus on self-promotion and chasing down your leads. Now it’s important to create brand awareness and authority by providing value and answering a question.

According to Demand Metric, 70% of people would rather read articles to learn about a company than be advertised to.

As an added bonus, proving your industry knowledge establishes your brand as an authority and creates a loyal following of brand ambassadors.

4. Originality Always Wins

How often have you read the exact same information twice? People always want something new and fresh, so educate by entertaining them in innovative ways.

People always remember something that was done differently.

Also, Google loves original content, which is why you’re considering content marketing in the first place. But Google, and your readers, also love original images and media that not only stand out, but is also memorable.

5. Read Constantly

One of the best ways to succeed as a content marketer is to read constantly. News, industry magazines and websites, case studies, white papers, everything that’s related to your industry that you can get your hands on, absorb it and analyze it.

Is it something that can be repurposed? Is it news that can be given a spin to apply to your buyer personas? Regularly watching what your competitors are doing is also important to keep on top of the game.  One best practice includes setting up Google Alerts for your favorite subjects.

6. Structure

Before you start writing, think about the way that blogs and pieces you enjoy reading are written. More often than not, Internet consumers skim for content. Establishing a clear structure that targets readability and ease-of-skimming makes your content easy to absorb.

Include links and images that explain your topics and break up written content. Try to avoid lengthy paragraphs that create a wall of text.

Consider the structure of your content to facilitate the best possible delivery of information. A piece of content that heavily relies on data may best be provided via an infographic, whereas further research into one of your specific service offerings may best be provided in an eBook.

7. Promote and Recycle

Content Marketing doesn’t end when you publish on the blog. You want to continue to promote it everywhere in order to attract visitors. Tailor your messaging on Twitter, Facebook, LinkedIn and Google+ to showcase your piece.

One of the mistakes that businesses regularly make is considering old content old. Just because it’s something that you posted six months ago doesn’t mean that you can’t reuse it. Recycling old blogs on social media that did well the first time around is a great way to continuously bring in new website traffic.

The only time this rule doesn’t apply is to timely pieces. We don’t suggest reposting your “Top Trends From 2013” blog today, although that is a great topic to repurpose.

8. Always keep Analyzing

We just mentioned reusing blogs that did well the first time around, but the only way for you to know how well they did would be to consistently monitor and analyze results. Which posts generated more unique visitors, more page visits, and more newsletter sign-ups? Simple analytics programs can gather this data for you, but it’s how you use it that truly matters to your ongoing content strategy.

If a certain topic proves popular, why would you discontinue writing about that topic? Expand your content offerings based on what your audience wants.

9. Provide options to opt-in

Remember when we asked you to establish your goal? If it was to increase leads through your website, it’s incredibly important that you provide a way to collect information from your audience.

Once you’ve established a content consumer base, you want to make sure that you’re delivering fresh content to them on a regular basis. Follow your promotion schedule for newsletter content or ensure that your sales team received those qualified leads.

10. Content isn’t the be-all and end-all of marketing

Content doesn’t standalone; you need a completely integrated campaign that continues to work once the visitor has navigated your site or signed up for your newsletter.

Understanding keywords and SEO helps to establish your website and blogs in search engines to attract those who are searching your key terms. Understanding your buyer’s’ journey and making sure that they’re warmed up, or nurtured into a sale is an entire process that cannot be ignored, but can be achieved through marketing automation.

The factors involved in a fully integrated content marketing campaign can be hard for even a whole marketing team to manage. Which is why we at Pixelcarve can provide our clients with a comprehensive website design and inbound marketing package that ensures business growth.

Digital Media and mobile marketing is on a consistent rise, leaving some marketers and advertisers missing out on a vast majority of audiences. The role of an advertising agency in Toronto and around the world falls on their ability to effectively employ new media tactics.

According to ComScore’s 2015 US Mobile App Report mobile browser viewership has increased by 53% since 2013. Time spent on mobile apps has increased by a whopping 93%, proving that companies that can integrate new media into their advertising strategy will be tapping into their target audience.

New media such as blogs, web videos, and podcasts, as well as social media, are becoming the go-to information gathering locations for millennials.

New Media vs. Traditional Media

While traditional media focused on the interruption method of disseminating information, promotions, and advertisements, new media takes a more targeted approach. Using data and analytics, new media is increasingly gearing content towards people who want to see it.

Traditional commercials on television and radio, as well as print advertisements, are still employed, but the focus of the advertising industry is shifting to decrease people’s annoyance with the interruptions to their daily life.

Delivering branded messages to the masses is the focus of traditional advertising while new media focuses on listening to people, engaging with their audience, and creating brand awareness by remaining relevant.

According to Media Village, 71% of media executives are worried about how to effectively deliver content through digital, mobile and social channels. There are a few things that advertising agencies in Toronto need to keep in mind when preparing their advertising strategies.

How are Advertising Agencies in Toronto adapting?

We’re in a War for Attention

Every minute, Facebook users share almost 2.5 million pieces of content, Twitter users tweet 277,000 times, and Youtube users upload 72 hours of new video. Throughout all of this user-generated content, businesses and websites are creating mass amounts of their branded content.

Making sense of this mass of information can be both stressful and time-consuming. New media aims to break through these barriers by collecting browsing data and targeting their ads to people who may actually be interested in their content.

Aiming content directly to viewers who have shown an interest in their type of product or service ensures that ads are getting in front of the right candidates, ahead of your competitors.

We’re no longer creating branded content for all types of consumers, just the ones who may be interested
Engagement is Key

You’ve heard it all before; if you’re not on social media, you’re missing out on a large audience that could be looking to engage with your brand. Responding to inquiries, providing information, and most importantly listening to their wants and needs puts you in a better position to offer a solution.

The Consumerist reports that 70% of people are considering social recommendations prior to making a purchase. These recommendations include reading product reviews, searching out recommendations from friends or followers, and listening for product mentions from someone they trust.

Listening to what people are saying about your brand and getting involved in the conversation, or better yet ahead of the conversation, is a great chance to build brand authority.

Adding a social element to your branding and advertising strategy shows that you’re consciously making an effort to communicate with your consumers.
Prove relevancy – immediately

Advertising to consumers who aren’t in a position to purchase, or aren’t interested in what you have to sell is wasted spend. The goal of new media is to take advantage of analytics to focus on a core demographic, whether it’s based on location, income bracket, or previous search history.

An advertising agency in Toronto who is worth their salt will focus on consumer mindsets and contexts when strategizing the campaign delivery. Keeping in mind that the public is instantly skeptical of most media and advertising, new media advertising must entice them by creating emotion or tying into an immediate need.

Due to the constant information consumers are faced with every day, it’s also incredibly important to remain fresh and new in your digital media strategy. Gone are the days when the production of one television commercial could run for six months or more, it’s more important to be constantly delivering new images, innovative displays, and fresh blogs.

Build Brand Awareness & Loyalty

Building brand recognition doesn’t have to take a million dollar advertising budget and years to see a result. Brand loyalty through new media comes through a devotion to exhibiting stellar customer service attributes across all your social media channels. Showing that you truly care about your customers on the mediums they use gives them a reason to continue the business relationship.

If you’re looking for an advertising agency in Toronto that can implement the above new media techniques that make your brand stand out in the digital landscape, Pixelcarve has a whole range of services from website design and development to inbound marketing.

What is an online presence?

Your online presence is how your brand is perceived on all of its digital properties. It is what they find when they Google you, and what’s available when they search for you on Facebook. Since your brand should ideally be found first, the second and third results should also be other owned sites. While your website design and optimization is absolutely important in representing your brand and services, utilizing as many sites through social media management increases your brand recognition and customer loyalty.

While popular and successful brands regularly own the top five spots in search results, Google has implemented a new feature that also shows an “In the news” section showcasing recent news reports about the company. However, their website, their Facebook page, their Twitter page, their Instagram account, their Linkedin business page, and maybe a Tumblr, Pinterest, or Google+ page will show up in the sidebar, with a company description.

For example, CNN. Not only is their website the first link, their social media profiles are also front and center for their audience to follow along.

Aside from popular search results, social media platforms are a great place to build your brand voice, attract your desired target market, and to build an entire community around the product or service you offer. Based on research by Convince and Convert, 56% of Americans have a social networking profile, making it a great reason for you to implement social media management into your business plan.

How to get started:

Set Smart Goals

Make sure that your social media strategy is in line with your business goals. Are you trying to convert more clients? Sell more product? Establishing a smart plan that focuses on not only building brand awareness, but is in line with your business goals will set you up for social media success. Hubspot recommends setting SMART goals that are specific, measurable, attainable, relevant, and timely.

Platform

Choosing the right platforms, and understanding their core market is an integral component of establishing your strategy.

• Facebook: A great option for any brand due to a large variety of users. The Convince and Convert study found that Facebook has a 47% influence on purchasing behaviour. Consumers who recognize the brand from Facebook are more likely to purchase their product or service.
• Twitter: Also a great for any brand because of the large user base. While it can be hard to navigate at first, curating lists based on conversation, influencers you follow, and topics you’d like to monitor, it can be a great tool for understanding your consumers.
• Instagram: The image-based site has proven a great space for brands to get innovate and target millennials by displaying images of their product.
• Linkedin: The perfect place for the consummate professional looking for career advice and insights, Linkedin is a great space for promoting business-related content and to connect with corporate influencers.

Provide value

This is important across all content creation channels. You want to provide value to your audience. This doesn’t just mean promoting your latest sale or event, this means re-sharing industry news that your followers would want to read or watch.

This is a great space to develop relationships and create thought leadership by providing insight into issues facing your industry and customers.

The biggest error that most brands make on social media is to focus on promotion. The best rule-of-thumb is to implement the 80/20 rule.  Provide information and educate with 80% of your posts, while the other 20% can be promotional.

Consistency is key

Posting once and then forgetting about the site isn’t a best practice. It’s easy to say that consistency is important, but one of the ways that your business can ensure regular activity is to create a calendar or assign a specific role to post and monitor your channels.

Going through bursts is a good way for your brand to be forgotten and for your messaging to get completely missed.

There are brands who have managed to create themselves through viral marketing, skipping the traditional stages of business growth. The direct-to-consumer approach enlisted by the Dollar Shave Club saw their YouTube video go viral, and they adopted 12,000 customers in the first two days of business.

Older brands have revolutionized themselves by adopting social media management as a way to engage their audiences. That, and perfect timing. OREO’s SuperBowl blackout tweet, “You Can Still Dunk in the Dark” received 15,000 retweets and more than 20,000 likes on Facebook.

Their social accounts on regular days are just as impressive, innovate, and engaging. Those are just two big brands to watch as you develop your own social strategy.

Engage

Creating a captive audience isn’t just about constantly providing informative pieces and promotional materials, it’s about engaging with your audience. Based on your brand voice, you can be cheeky or informative, but it’s always important to respond to questions (customer service 101) and seek out opportunities to develop new relationships.

A great example of big brands creating relationship is Starbucks. Not only do they maintain their mass brand following, but they look for opportunities to engage with low-hanging fruit who may have mentioned their brand offhandedly.

Monitor & analyze

Throughout all of your efforts, it’s important to consistently monitor and analyze. Keep your brand reputation in check by following what others are saying about you. Use statistics to back up what you’re doing well, and what could be done better.

Your online presence isn’t just about your website anymore, it’s the entire package. Consumers and customers alike will do their research about you and your company before deciding on a purchase or whether to sign that contract. Ensuring that you’re top-of-page in search results, combined with numerous positive pages that are all owned and operated by your brand is increasingly important to your brand reputation.

Make sure that your entire brand package is optimized, user-friendly, and informative. Pixelcarve can assist in the entire creation or revitalization of your brand’s pages and profiles, ensuring that you have a comprehensive social media management strategy in place. From website design, inbound marketing, to brand development, get in touch with us for a solution that fits your needs.

No matter what type of business you have, managing your online reputation is of critical importance.  Do people searching for your business with Google see first page results with your website, social media, and customer reviews that support a solid reputation, or are a few negative reviews and mentions weighing your business down?  When it comes to your business, preemptive online reputation management is one tool that can influence how people see your brand, and it can have a major impact on your bottom line.  Here’s why it’s so important:

• 65% of customers who use the Internet feel that online search is a trusted source for learning about people and businesses.
• 85% of customers state that reading online customer reviews for local businesses is very important.
• 65% of customers state that they prefer brands with an abundance of great online reviews.

When so much is at stake, your business cannot afford to let negative online reviews impact your ability to reach customers.  But how do you take control of your business’ online reputation?

Here at Pixelcarve our reputation management experts know how to take control of your business’ online reputation, using a combination of tools and strategies that not only investigate and bury unwanted search results but also engage customers to share positive experiences online.  Here we explore some useful tips that you can use to revitalize your business’ online visibility and reputation.

1.) Google your business and see what comes up.

This may seem simple enough, but you have to get an idea of where your business stands before you can start taking control of your online reputation.  As mentioned above, you want your first page of search results to include, at the top, your business’ websites, and the rest of the first page should be dominated by your business’ social media profiles, as well as some mentions.  What you don’t want to see is negative reviews of your business or products, or sites which having no relevance to your business.

• According to a recent survey, 90% of customers reported that online reviews influence their buying decisions
• According to a recent study, just one negative online review can cost the average business 30 customers.
• 80% of customers state that negative online information caused them to change their mind about buying a product or service that they were recommended.

As you can see, maintaining the first page of search results is important for online reputation management.  But how do you take control of this?  The main objective is to try and make sure your business runs and controls all of the sites and profiles that appear on the first page of search results.  If it doesn’t, you need to consider setting up more websites and social profiles and populating them with quality content, and then optimizing them to rank on the first page.

2.) Find out what people are saying about your business on social media.

Though you may not be saying things online about your business, you can be sure that other people are making their opinions known, good or bad.  Do you know what people are saying about your business online through social media?  If you don’t have a clue, you can find out quickly by using Google’s free “Me on the Web” tool, or by leveraging one of the many social monitoring or “listening” tools available to track brand mentions and keywords related to your brand.

Social media has completely changed online reputation management, and it gives your business the chance to directly engage with customers and handle any negative experiences and interactions.  Did you know that:

• Approximately 68% of customers utilize social networking sites to read product reviews.
• Within the past year, the number of social media messages sent to brands increased by 77%. However, 83% of these messages go unanswered.
• 42% of customers who reach out to a business through social media expect a reply within an hour

To get started managing your business’ reputation on social media, first, secure your business’ name on each social network.  Second, maintain an active social media presence.  If someone has issues or something good to say, make sure you respond quickly.  This will prove that your business is interested in supporting customers no matter what the outcome.  Finally, become an authority that provides value with quality information and content.  People like talking about companies that provide solutions to their problems.

3.)Have your customers share positive reviews and experiences.

This should be one of the main focuses of your online reputation management strategy, as people are three times more likely to trust brand advocates than they are ads or other forms of media.  However, as you surely know, most customers are quick to post negative comments or complaints.  But how do you get them to share their positive experiences online and boost your online reputation?  It’s not as difficult as it sounds.  Try adding subtle reminders wherever you can.  For example, on your social media content and web pages, you could ask them if your business went above and beyond expectations to share their positive experiences via social media or online review sites such as Yelp.  Additionally, experiment with offering incentives to your clients to share their positive experiences.   The reality is happy clients tend to go on with their days, while unhappy clients tend to be the most vocal and look for an outlet to express their frustrations.    Therefore, your business should consider making it favorable and easy for clients to share their positive experiences.

4.) Quickly resolve customer complaints.

While you may not be able to make customers happy all of the time, part of online reputation management has to do with quickly resolving any customer complaints.  And this makes it possible for your business to demonstrate how it can add value to customers by turning a negative experience into something positive.  Does your business have a system in place to quickly respond to customer complaints?

It’s crucial to respond appropriately, as another negative experience could compound the issue and make things harder to resolve.  Don’t bury your head in the sand.  Instead, try reaching out directly to respond to customer complaints.  Let them know that you regret their issues and give them a way offline to reach your business to resolve their problems.

When you are trying to figure out the best strategies and tools to boost your business’ online reputation, you should work with a digital agency that provides comprehensive online reputation management solutions.  If you want to learn more and gain control over the online conversation happening about your business, get in touch with our expert team for a free consultation.

As a business owner, you have a variety of marketing tools and strategies available to reach customers.  While SEO can help you slowly build organic traffic to your website, competition for top search rankings is fierce, which makes it all the more important to explore ways to morequickly gain and maintain visibility, while reaching your target customers online. Along with a robust SEO strategy,many businesses continue to invest in pay per click advertising to successfully reach millions of customers.

• According to a recent report, during the first half of 2014 search ads made up approximately $9.1 billion, or 39%, of all Internet advertising revenue. If you include mobile-related search revenue, search ads totaled $11.8 billion in revenue.
• According to recent findings, Google display campaigns reach 80% of global Internet users.
• 59% of consumers use Google every month to find a reputable, local business.

Pay per click ads are only displayed to customers searching for specific keywords. And though they do not provide the same return on investment as email or content marketing, they can make a huge difference driving intent-driven traffic to your business’ website.  However, it takes professional experience and know-how to get the most out of a ppc campaign.

When your business needs more quality traffic,a professional SEM company that does the extra work to find out what your target customers are searching for is very important.  At Pixelcarve, we know how pay per click management using Google AdWords and other tools can generate significant results for your business.  In this article, we reveal why choosing professional Pay per click managementis a smart idea for your business.

1.) Keyword research takes time.

Do you know what niche keywords will make the most impact for your business?  Thorough keyword research is critical, and it is a piece of the marketing puzzle that PPC experts take time to get just right initially and throughout your PPC campaign.  If you aren’t aware of all of the intricacies of keyword selection and choose the wrong keywords, you could quickly drain your budget and significantly reduce your return on investment.

• 93% of online experiences begin with a Search Engine.
• On average, your business’ website will see 89% more traffic using PPC than it would with organic traffic alone.
• Google Ads account for 64.6% of clicks for high commercial intent keyword searches.

While thereare a number of free and paid tools available to research keywords, Google AdWords, specifically the keyword planner,remains a great way to get information on what words and phrases your business is in competition for.  To maximize your ROI, you want to aim to optimize for keyword phrases that describe what your customers might search for as well as the solutions your business provides.

2.) Bad copy reduces conversions

PPC campaigns can quickly go wrong without the right ad copy, and it’s something that can’t be done in a couple of days.  One of the benefits of hiring PPC experts is that they research your competition to come up with ad copy that is going to convert.  In general, they follow these guidelines:

• Clear and concise headlines
• Keyword optimization
• Prominent call to action
• Visually stimulating content
• AB testing

Great copy can increase your PPC campaigns’ click-through rate and get you more conversions.  Taking a chance with poor copy that only increases traffic and isn’t relevant to your target audiencemay actually decrease conversions and end up costing your business a lot of money.  Here are some facts to consider:

• On average, the click-through rate for a Google ad is 3.16%.
• On average, Businesses make $2 in revenue for every $1 they spend on AdWords.
• According to recent figures, Google AdWords makes up 84% of PPC spend and 62% of clicks worldwide. Businesses increased spending on Google 7% year-over-year.

3.) Conversion tracking takes expertise.

One of the main benefits of a great PPC campaign using Google AdWords is that it gives your business the ability to track clicks and conversions, and it let’s you know where they are coming from.With pay per click management services, you can setup Google AdWords to show your ad on Google search, as well as their Display Select network, thereby reaching many more potential customers.  In fact, Google has shown that, on average, businesses could increase click-through rates by 35% at a 35% reduced cost per conversion.  Professional analysis can help you determine which ad placements and keywords are likely to get your business the most conversions.

Furthermore, PPC experts can tag individual campaigns to help you figure out which placements and keywords are producing the best results.  Do you have the time and knowledge to install tracking codes, configure retargeting ads, and implement negative keywords, test and iterate?  If not you may want to leave this to the experts.

4.) Experience matters.

When you are just beginning a PPC campaign, it can be very beneficial to work with a company that has a lot of experience handling clients in your industry.  By their previous work and results, you should be able to gather some insights as to how your business could benefit from pay per click management.

Every good digital marketing agency should be up to date with the latest trends and strategies that can propel your business forward.  Here at Pixelcarve, we utilize Google AdWords, as well as a host of other tools and strategies to make sure your PPC campaign gets your business more visibility, more clicks, and more conversions, while letting you stay focused on your business.

When you are ready to see what Google AdWords and the right ad placement and copy can do for your business, our professional team of PPC experts is ready to show you how pay per click management can give your business a great return on investment.  Have you managed your own PPC campaign?  Let us know about some of the challenges or successes you have faced in your campaigns below.