Game-Monitor.com Launched

Game-Monitor.com first launched in August 2004 with a very basic “designed by a programmer” look.  Its purpose is to give gamers the ability to search through servers efficiently and effectively.  It also allows game server hosts to manage their data, track users stats and use multiple tools to improve traffic to their servers for a small monthly fee.  Prior to launching, Game-Monitor.com had no brand positioning at all but it still attracted a good core base of users through referrals.

INSIGHT
Our goal was to present Game-Monitor.com as the heavyweight in the realm of game servers management websites.  The strategy behind Game-Monitor.com is to attract new subscribers and visitors while maintaining existing clients and users.  We concluded that Game-Monitor.com needed a professional, yet edgy redesigned website and logo that will speak well to its clients and future prospects.  Image is everything, and with a competitive industry, online user trends are being decided based on first impressions and the functions, along with the price point.

IDEA
A new design that maintained its focus on the purpose on the website was implemented.  Researching and asking users what they like most, as well as tracking the user patterns of the website, we focused on these key things to ensure Game-Monitor.com has a brand positioning in the market.  We also took the complicated search functions and simplified it to avoid confusions for new users, but also utilized an advanced tab that can be defaulted on visit for members that are already used to the more complex search engine.

RESULTS
Game-Monitor.com is now among the leading game server management companies out there, and is now known for the most cutting edge in terms of easy functionality and the fastest search queries in its market.  Within 4 months time, traffic for the website has gone from 4.1 million impressions to steady 6.3 million impressions monthly, and 8% increase in paid subscribers.  The new brand positioning and design for Game-Monitor.com has also increased their revenue 22% which means our creative approach has been flawlessly accomplished.

Visit the site at: http://www.game-monitor.com

If you would like to know how we can help you, talk to us.