Canadian Media Fund (CMF) Embraces Interactive Digital

In February, the Canadian Media Fund (CMF) announced changes to their requirements to provide funding for television and media projects. In order to secure CMF support, a television project must now include a rich, interactive digital media component. You can watch their announcement in full at http://webcasts.welcome2theshow.com/cmf-fmc2011

Use of interactive digital in support of television projects is already proving highly successful in Canada.  The Showcase series “Lost Girl” has created exclusive content, back story and teasers for their website, enticing fans to interact with the show through multiple mediums.  The web presence has furthered their reach beyond the current television broadcast area, creating loyal online viewers throughout the United States.

Pixelcarve is currently developing interactive digital strategies with independent filmmakers, and participating in industry events such as the Academy of Canadian Cinema & Television’s Breakfast Series.