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Brand Positioning Services
What place does your brand occupy in your clients’ hearts and minds? How do people think of your brand, particularly in relation to your competitors? If you can answer those questions, you probably have a good grasp on your company’s brand positioning. If not, then your business needs to spend some additional time working on what distinguishes you from others in your market, and what branding strategies are appropriate for the position you want to occupy. A strong market position is the hallmark of any premium brand.
When our clients need to develop a unique position for their brands, we at Pixelcarve follow an effective process for finding that position and making it a reality.
It begins with a statement that encompasses the position you want; that statement should answer several questions:
Who are your target customers, and what are their attitudes toward the products and services you offer?
What industry or category does your brand occupy?
What is the benefit, essence, or promise that your brand can deliver, which your competitors cannot?
Why should customers believe in your brand and what you should have to offer?
have a question?
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have a question?
get in touch
Ready to start your new project but have a few questions? We are here to discuss.
Professional Marketing and Brand Positioning Services
A strong positioning statement is essential to guide your efforts at defining your brand where it belongs in your chosen market, eliminating confusion and giving you a strong concept behind which to rally your strength. Pixelcarve can help you develop your statement and supply you with effective strategies for achieving the position you want to occupy with your current and potential clients.By honing in on these specific questions, you can develop focus for your brand that can become the foundation of your marketing scheme. A brand positioning statement is the foundation upon which your brand message is built.
Beyond giving your overall branding efforts a mission and goal to which your marketing team can adhere, this positioning statement also acts as a filter. Any communications efforts that fit comfortably within your brand position should be emphasized; anything that does not should be replaced or eliminated. This reduces time, effort, and resources spent on marketing efforts that do not match your brand’s goals and values.
16:11 14 Aug 23
Working with Curtis and Liza was an absolute pleasure! They were able to offer us several options based on our time ... constraints and they delivered as promised. The whole process was seamless and they answered any questions I had at all hours of the day. If you're looking for a professional team to build your website then you are at the right place! read more Damon Henareh
13:51 25 Jul 23
I recently had the pleasure of working with Pixelcarve to build a website for my business, and I am absolutely thrilled ... with the results! From start to finish, the team at Pixelcarve demonstrated their expertise, professionalism, and commitment to delivering a top-notch website that exceeded my expectations.First and foremost, the communication throughout the entire process was outstanding. The team at Pixelcarve took the time to truly understand my vision and goals for the website, and they were always available to answer any questions or address any concerns I had. They provided regular updates and progress reports, ensuring that I was involved and informed every step of the way.The design and functionality of the website are simply exceptional. Pixelcarve's talented designers and developers created a visually stunning and user-friendly website that perfectly captures the essence of my brand. The attention to detail is evident in every aspect, from the seamless navigation to the beautiful graphics and engaging content. The website truly reflects the professionalism and quality of my business.Pixelcarve's technical expertise is second to none. They utilized the latest technologies and best practices to ensure that the website is fast, responsive, and optimized for search engines. The site loads quickly and performs flawlessly across different devices and browsers. I am confident that my website will provide an exceptional user experience for my customers.Furthermore, the team at Pixelcarve went above and beyond to ensure that the website was not only visually appealing but also highly functional. They integrated various features and functionalities that enhance the user experience, such as contact forms, social media integration, and a seamless e-commerce platform. The website is intuitive and easy to navigate, making it effortless for visitors to find the information they need and engage with my business.I cannot praise the Pixelcarve team enough for their professionalism, expertise, and dedication to delivering a website that truly represents my brand. They were a pleasure to work with, and their commitment to excellence is evident in every aspect of the project. The website they built for me has already received numerous compliments from my clients and has significantly boosted my online presence.If you are looking for a web development company that will go above and beyond to create a stunning and functional website, I highly recommend Pixelcarve. Their team of talented professionals will work closely with you to bring your vision to life and deliver a website that will exceed your expectations. Thank you, Pixelcarve, for your outstanding work! read more Sarette Lesly
05:27 12 May 23
Pixelcarve helped us completely modernize our website and delivered outstanding results. On schedule and on budget! Rubaied Rabia
06:37 09 May 23
I’ve now designed two websites with Pixelcarve and am beyond happy with the service I received. I’ve already ... received numerous comments on the new one and couldn’t be happier. read more Sheenna Winna
06:30 06 May 23
I recently had my website redesigned by Pixelcarve, and wow!!! They went above and beyond in listening to my needs and ... ideas to create what I had envisioned. Will definitely be working with them again. read more Jose Beckner
09:14 30 Apr 23
We now have the aesthetic website of our dreams all thanks to pixelcarve!! creativity, passion, and results is what ... you’ll get with this team. read more Greg Proctor
17:25 28 Jan 22
I have used Pixelcarve for all three of my corporations to develop imaginative creative and highly functional websites. ... My experience has been nothing but superb. They have always been there for me and their creativity and responsiveness is sensational. What’s more, is their website really work. Drawing in more inquiries and more business every day. These guys are super. Thanks guys really appreciate everything you’ve done. read more Jessica
18:55 19 May 21
Working with Pixelcarve on our new website has been a wonderful experience from the start. We instantly felt like they ... were part of the team, and their guidance has been invaluable. They are extremely responsive, professional, and knowledgable and really make it their mission to enhance your brand and bring your vision to life. Their creativity and skill is truly exceptional, and we couldn’t be happier with their services! read more Richard Rosenman
01:02 14 Aug 19
After multiple collaborations with Pixelcarve, there's no other digital media agency I would entrust my projects to. ... Managed through the expert leadership of Curtis and Ryan, alongside their talented team, Pixelcarve is my go-to destination when I need to rely on top-quality work, respected deadlines and round-the-clock communication. To this day, Pixelcarve's work continues to impress me and I wouldn't hesitate to recommend them to anyone. read more Marvin Traub
16:54 05 Dec 17
Extremely talented team that transformed our website and as a result, strengthened our digital corporate identity. David Aplin Group
19:44 04 Dec 17
We are grateful to work with the super talented Pixelcarve team. They built us an incredible fully customized website ... on an marketing automation platform and captured the true essence of our brand. Working with Curtis, Ryan and Kevin has been such a pleasure. Outstanding team who are always on hand to assist and support, they employ very strong talent in web design and web development. Highly recommended! read more Muskoka Tourism
19:16 29 Nov 17
Very talented web design company, with very smart people in charge. Highly recommend their services. wagma miral
14:39 31 May 17
They built me a fantastic website! Curtis and Ryan were able to curate a strong brand voice for my company and ... effectively communicated it on my website. I look forward to doing business with Pixelcarve in the near future. read more Mila Zekhael
14:26 31 May 17
My experience with Pixelcarve was amazing, they quite effortlessly crafted the website I envisioned, giving me more ... than what I had expected. They absolutely blew me away with their work ethic, they tirelessly worked to curate a unique a website for me with exceptional SEO capabilities. I can proudly say, my SEO has driven up my overall company sales. Thank you Pixelcarve. read more Next Reviews
“Pixelcarve is the best website company in Toronto. Their ability to capture the mood and direction of what you want from a site is the best I have ever experienced. There are many interactive agencies out there but Pixelcarve is the only one I would ever trust to interpret my brand.”
Owner, Line Knitwear
“Working with the Pixelcarve team was an extremely positive experience right from the start. BELLOSOUND was looking to collaborate with a creative company that would understand our vision and that would generate a product that was unique and innovative. We are very proud of the final result. BELLOSOUND.com is a very special website and the feedback has been outstanding.”
“Effectively integrating a superior digital presence is only possible if your creative’s are able to become intimately involved in your business. By aspiring for genuine innovation and holding in high regard AVENUE ROAD’s brands integrity, Pixelcarve has and continues to deliver at the highest of levels.”
Marketing Director, Avenue Road
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