What place does your brand occupy in your clients’ hearts and minds? How do people think of your brand, particularly in relation to your competitors? If you can answer those questions, you probably have a good grasp on your company’s brand positioning. If not, then your business needs to spend some additional time working on what distinguishes you from others in your market, and what branding strategies are appropriate for the position you want to occupy. A strong market position is the hallmark of any premium brand.
When our clients need to develop a unique position for their brands, we at Pixelcarve follow an effective process for finding that position and making it a reality.