Marketing is about communication. It involves identifying and targeting your audiences, figuring out which media and strategies will work best, broadcasting a message that fits with your organization’s primary objectives, and finishes the cycle with evaluating and adjusting based on results. The cycle repeats itself as often as needed, keeping your marketing efforts relevant and up-to-date.
While this process may seem straight-forward, there are a number of nuances that can make or break your marketing cycle. Whether you need to factor in the results of a recent competitive analysis service, or want to get your finger on the pulse of how your customers perceive your products and services, now may be the right time to use a communication audit service.
Pixelcarve delivers comprehensive communications audits for clients who want to take an in-depth look at their marketing messages. We cover all of the questions you want answered so that you can use that information to your advantage.
Who are you reaching with your current marketing strategy? Who do you want to reach, and how can you hone in on that target group?
How are you currently broadcasting your message? There are a variety of potential marketing platforms today, ranging from traditional to digital. We look at the entire picture, then focus on how your particular target audiences consume media.
Where are people finding your messages right now? If your target audience tends to engage on social media, which platforms are they using? What publications do they read the most? By identifying where you currently are, our communication audit service can then pinpoint where you want to be and the most cost-effective way to get there.
Timing is not just about the big picture; it is also about the up-to-the-minute interactions that your brand is having with your customers right now. Digital marketing in particular lends itself to real-time interactions and personalizing messages specifically for your target groups, reaching them at exactly the right moment to start a conversation and begin building a relationship with your brand.
The “what” is one basic thing: content. Customers want more than passive consumption of media; that is why we identify what content you currently use, then find ways to make it more engaging. From premium website designs to engaging mobile apps, Pixelcarve analyzes your needs and proposes solutions to meet them.