Tell a story
It’s become cliché, but it’s the oldest form of entertainment, and it’s how we grew up learning. It’s proven that people retain more how they felt, than what they heard, and a story is the perfect way to make them feel something. A video that tells a story about something that is important to you and your business will be engaging, stimulating, and far more likely to be remembered and drive action.
Talk about your values
Which brings us to values – your video, and the story it tells, must be relevant to you. It should talk about the things you care about, why you care about them and why you get out of bed every day to do what you do. You’ve heard it many times before, people buy from people. If they can’t relate to you, or don’t understand what you stand for, then how are they supposed to get behind you? Values are especially important in a holiday video, where you’re competing for attention amongst the slew of mass mail – you can make people care if you offer a real, authentic message that connects with them emotionally.
Keep it short
Web users are fashionably A.D.D, and many studies suggest they start dropping off quickly after even 60 seconds. If your video isn’t telling a story and connecting to their values emotionally, you’ll have even less time than that. There is no hard and fast rule for length, but the message you’re trying to convey should be clear, concise and no longer than is necessary to tell the story you want to tell.
So those are 3 tips to ensure your holiday video is a success. If you have any questions, or would like to discuss how Pixelcarve can make a holiday video for your company, please feel free to reach out to us at firstname.lastname@example.org or 416.987.4935.
In the meantime, here are a couple of examples to illustrate what we’re talking about.