Brightworks Turns to Pixelcarve for Sophisticated RBC Takeover Ad
When Brightworks needed a sophisticated execution for an RBC (Royal Bank of Canada) page takeover ad, they turned to Pixelcarve. Although simple in concept, the ad, which rips through the webpage to reveal RBC’s Arby showing off their newest mobile banking app, required a lot of subtle complexity. From the creation of custom page ripping artwork and animation, to a full blown dynamic physics engine within Flash to create the realistic movement, our team delivered an experience at the highest possible quality. More importantly, it was delivered ahead of the very tight timeline, and on budget.
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