Why It’s Time To Choose Professional Pay Per Click Management for Your Business

As a business owner, you have a variety of marketing tools and strategies available to reach customers.  While SEO can help you slowly build organic traffic to your website, competition for top search rankings is fierce, which makes it all the more important to explore ways to more quickly gain and maintain visibility, while reaching your target customers online. Along with a robust SEO strategy, many businesses continue to invest in pay per click advertising to successfully reach millions of customers.

• According to a recent report, during the first half of 2014 search ads made up approximately $9.1 billion, or 39%, of all Internet advertising revenue. If you include mobile-related search revenue, search ads totalled $11.8 billion in revenue.
• According to recent findings, Google display campaigns reach 80% of global Internet users.
• 59% of consumers use Google every month to find a reputable, local business.

Pay per click ads is only displayed to customers searching for specific keywords. And though they do not provide the same return on investment as email or content marketing, they can make a huge difference driving intent-driven traffic to your business’ website.  However, it takes professional experience and know-how to get the most out of a PPC campaign.

When your business needs more quality traffic, a professional SEM company that does the extra work to find out what your target customers are searching for is very important.  At Pixelcarve, we know how pay per click management using Google AdWords and other tools can generate significant results for your business.  In this article, we reveal why choosing professional Pay per click managementis a smart idea for your business.

1.) Keyword research takes time.

Do you know what niche keywords will make the most impact on your business?  Thorough keyword research is critical, and it is a piece of the marketing puzzle that PPC experts take time to get just right initially and throughout your PPC campaign.  If you aren’t aware of all of the intricacies of keyword selection and choose the wrong keywords, you could quickly drain your budget and significantly reduce your return on investment.

• 93% of online experiences begin with a Search Engine.
• On average, your business’ website will see 89% more traffic using PPC than it would with organic traffic alone.
• Google Ads account for 64.6% of clicks for high commercial intent keyword searches.

While there are a number of free and paid tools available to research keywords, Google AdWords, specifically the keyword planner, remains a great way to get information on what words and phrases your business is in competition for.  To maximize your ROI, you want to aim to optimize for keyword phrases that describe what your customers might search for as well as the solutions your business provides.

2.) Bad copy reduces conversions

PPC campaigns can quickly go wrong without the right ad copy, and it’s something that can’t be done in a couple of days.  One of the benefits of hiring PPC experts is that they research your competition to come up with ad copy that is going to convert.  In general, they follow these guidelines:

• Clear and concise headlines
• Keyword optimization
• Prominent call to action
• Visually stimulating content
• AB testing

Great copy can increase your PPC campaigns’ click-through rate and get you more conversions.  Taking a chance with poor copy that only increases traffic and isn’t relevant to your target audiencemay actually decrease conversions and end up costing your business a lot of money.  Here are some facts to consider:

• On average, the click-through rate for a Google ad is 3.16%.
• On average, Businesses make $2 in revenue for every $1 they spend on AdWords.
• According to recent figures, Google AdWords makes up 84% of PPC spend and 62% of clicks worldwide. Businesses increased spending on Google 7% year-over-year.

3.) Conversion tracking takes expertise.

One of the main benefits of a great PPC campaign using Google AdWords is that it gives your business the ability to track clicks and conversions, and it lets you know where they are coming from. With pay per click management services, you can setup Google AdWords to show your ad on Google search, as well as their Display Select network, thereby reaching many more potential customers.  In fact, Google has shown that, on average, businesses could increase click-through rates by 35% at a 35% reduced cost per conversion.  Professional analysis can help you determine which ad placements and keywords are likely to get your business the most conversions.

Furthermore, PPC experts can tag individual campaigns to help you figure out which placements and keywords are producing the best results.  Do you have the time and knowledge to install tracking codes, configure retargeting ads, and implement negative keywords, test and iterate?  If not you may want to leave this to the experts.

4.) Experience matters.

When you are just beginning a PPC campaign, it can be very beneficial to work with a company that has a lot of experience handling clients in your industry.  By their previous work and results, you should be able to gather some insights as to how your business could benefit from pay per click management.

Every good digital marketing agency should be up to date with the latest trends and strategies that can propel your business forward.  Here at Pixelcarve, we utilize Google AdWords, as well as a host of other tools and strategies to make sure your PPC campaign gets your business more visibility, more clicks, and more conversions while letting you stay focused on your business.

When you are ready to see what Google AdWords and the right ad placement and copy can do for your business, our professional team of PPC experts is ready to show you how pay per click management can give your business a great return on investment.  Have you managed your own PPC campaign?  Let us know about some of the challenges or successes you have faced in your campaigns below.