Wink Intimates & The 9to5 Bra on Dragons’ Den

October 28, 2009

The 9to5 Bra

Wink Intimates Founder Andrea Clair and her bevy of beauties invaded the Dragons’ Den on Wednesday night. As one of Canada’s hottest shows, the attention to Ms. Clair’s innovative new business bra line certainly had an extremely positive effect on her website traffic and sales. Also interesting to note, almost 100% of the new visitors to the Pixelcarve built website also clicked through to check out who designed it. Pixelcarve’s traffic that night matched Wink’s almost user for user.

So how did Andrea do on the show? Well, although the male dragons had some serious moral objections to a bra that hides cleavage, Arlene, the one female dragon, loved the product and recognized it as a brilliant solution to a very common problem. Arlene Dickinson made Wink Intimates an offer, but as is common for the show, the cost of equity was too high and Andrea respectfully declined.

Check out the whole episode here, and don’t forget to check out the website to buy your very own 9to5, now available in a variety of additional styles.