We’re Addicted to Clicking

According to Lee Gomes of Forbes.com in this article, the addictive power of CrackBerry lies in the click. Our experience shows this holds true for websites as well. We are well known for our minimalist designs with lots of imagery and only a modest use of text – well there’s a method to our madness. We have long since known that the attention span of your average web user is extremely short, and emerging science is only now discovering why.

This paragraph from the article does a great job of explaining it.

“This is why attention spans on the Internet are so short, and why for all the words on the Web, reading is in a state of decline. Why? Because after not very much time you’re pining for another hit of whatever sweet neural moonshine you get from pressing a button. No wonder kids prefer videogames to books or even movies. For gamers, neurotransmitters gush out of synapses the way Mentos-spiked Diet Coke spurts out of bottles in those YouTube videos.”

Check out the whole article here.