Google Analytics for Flash

Adobe Flash is a very powerful technology. It allows us to take our clients to a level that often redefines their industry and/or sets a standard for their peers. It unleashes creativity by removing limitations. But it has not always been without its problems. When many people think of Flash, they think of loud, obnoxious, self-contained, non-indexable sites that search spiders ignore and you can’t track. It was a technology abused, immature and misunderstood.

Enter Adobe, and their release of Flash 9 with its shiny new ActionScript 3 (AS3) language. As the true power of this new platform is being discovered, companies like us are using it to wipe out all of the things that we ourselves, as web users, disliked about Flash sites. Personally, I absolutely hated not being able to use the back/forward button in my browser, or send a specific page to a friend without a convoluted explanation as to how to get there. If I want to bookmark, or send to a friend the stunning Graves 601 Hotel project that Yabu Pushelberg designed, it shouldn’t be any harder than this: http://www.yabupushelberg.com/#graves_601_hotel

Now enter Google, a company that once shunned Flash, has now seen the light! Adam Ostrow looks into Google’s new love for this powerful interactive platform, and its support for analytics within Flash. Welcome to the world of Flash without compromise!

http://mashable.com/2008/11/17/google-analytics-for-flash/