The Gillette Fusion ProGlide razor is the most advanced manual shaving system to date. To launch the ProGlide, BBDO Proximity teamed up with Pixelcarve to create a massive international campaign that rolled out across some of the web’s most trafficked websites.
Bringing Proximity’s strategy and creative to life, our production team built and executed 6 ads that included homepage takeovers, voken and conventional banners utilizing rich-media, animation, and streaming video.
- Gillette ProGlide
- Featured, Microsites, Online Media, Website Development