Consumers are always seeking new online experiences, whether in the form of engaging content, unique social media opportunities, or simple visual beauty. As a result, businesses constantly provide these experiences, and it has become more important than ever for companies to stay on the cutting edge of digital innovation. When you want exceptional website design, it is important to work with a company that understands your need for beautiful, engaging […]
Insights into the world of Website Design and Development, Video Production, Digital Marketing, and Branding Design.
For many businesses, inbound marketing is the most effective online marketing method. If your business’ marketing strategy relies mostly on cold calls, buying ads, or other interruption marketing techniques, an inbound marketing agency can help you reach more customers by focusing on providing them with useful content that is engaging and informative. Inbound marketing has impacted how businesses utilize their marketing budgets, and the benefits are clear. On average, companies […]
Developing a focused brand positioning strategy is essential for guiding your marketing efforts and defining your brand. Answering the important questions such as: What distinguishes your brand from your competitors? What space do you occupy in your client’s hearts and minds? That is what a great branding strategy does, internally, for your organization. Your clients are exposed to your brand before you even realize. A recent survey found that 76% […]
Search Engine Optimization – or SEO – has become the catch-all phrase to describe the techniques used to get your web pages high up in Google’s search results. Sure there’s Bing, Yahoo and some others… but really, there isn’t. But what about Youtube, you ask? Yes Youtube is also a fantastic search engine that you want to rank well on, but it’s owned by Google, so I’m lumping them together […]
Corporate video production is a highly effective way to make direct connections with clients and build your brand. Videos engage and educate, and create a narrative for your business. What you say with video content is important. By 2018, it is forecast that video will account for 79% of all Internet traffic. A recent survey of marketing professionals found that 70% reported video converting more than any other medium. With […]
Adults are spending more time with digital media than ever before. 2013 was the first year that digital media surpassed television in terms of media usage by adults, and that has only grown over time. Digital media accounted for 47.1% of adult media usage in 2014, up from 43.4% the year before. By comparison, TV accounted for only 36.5% of media usage in 2014, a drop from 37.5% in 2013. […]
As mobile internet usage skyrockets, companies are releasing a variety of newer and more innovative devices to surf the web. These devices vary in size from mobile phones, to tablets, to desktops and laptops. Web designers now have to create websites capable of not just working on all of these devices, but responding to provide an optimal experience for the user— this is known as creating a Responsive Website. But […]
The Government of Ontario has mandated that websites for public sector organizations, businesses or non-profit organizations with more than fifty staff members must be WCAG 2.0 AA guidelines compliant by 2014: “All public websites and web content posted after January 1, 2012, must conform with WCAG 2.0 Level AA other than criteria 1.2.4 (captions) and 1.2.5 (pre-recorded audio descriptions).” (Source) So what are the WCAG 2.0 AA Guidelines? WCAG is […]
Tell a story It’s become cliché, but it’s the oldest form of entertainment, and it’s how we grew up learning. It’s proven that people retain more how they felt, than what they heard, and a story is the perfect way to make them feel something. A video that tells a story about something that is important to you and your business will be engaging, stimulating, and far more likely to […]
New York, NY (October 22, 2013) – The winners of The 6th Annual Davey Awards have been announced by the International Academy of the Visual Arts (IAVA), and Pixelcarve is proud to have received a Gold statue for the Fogler Rubinoff LLP website and a Silver for Camp Manitou. “We are continually inspired by what the best of the best are producing, and are always striving to produce beautiful, innovative work that […]
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- Curtis Priest, CEO of Pixelcarve, Joins The Forbes Agency Council