Corporate video production is a highly effective way to make direct connections with clients and build your brand. Videos engage and educate, and create a narrative for your business. What you say with video content is important. By 2018, it is forecast that video will account for 79% of all Internet traffic. A recent survey of marketing professionals found that 70% reported video converting more than any other medium. With […]
Adults are spending more time with digital media than ever before. 2013 was the first year that digital media surpassed television in terms of media usage by adults, and that has only grown over time. Digital media accounted for 47.1% of adult media usage in 2014, up from 43.4% the year before. By comparison, TV accounted for only 36.5% of media usage in 2014, a drop from 37.5% in 2013. […]
As mobile internet usage skyrockets, companies are releasing a variety of newer and more innovative devices to surf the web. These devices vary in size from mobile phones, to tablets, to desktops and laptops. Web designers now have to create websites capable of not just working on all of these devices, but responding to provide an optimal experience for the user— this is known as creating a Responsive Website. But […]
The Government of Ontario has mandated that websites for public sector organizations, businesses or non-profit organizations with more than fifty staff members must be WCAG 2.0 AA guidelines compliant by 2014: “All public websites and web content posted after January 1, 2012, must conform with WCAG 2.0 Level AA other than criteria 1.2.4 (captions) and 1.2.5 (pre-recorded audio descriptions).” (Source) So what are the WCAG 2.0 AA Guidelines? WCAG is […]
Tell a story It’s become cliché, but it’s the oldest form of entertainment, and it’s how we grew up learning. It’s proven that people retain more how they felt, than what they heard, and a story is the perfect way to make them feel something. A video that tells a story about something that is important to you and your business will be engaging, stimulating, and far more likely to […]
New York, NY (October 22, 2013) – The winners of The 6th Annual Davey Awards have been announced by the International Academy of the Visual Arts (IAVA), and Pixelcarve is proud to have received a Gold statue for the Fogler Rubinoff LLP website and a Silver for Camp Manitou. “We are continually inspired by what the best of the best are producing, and are always striving to produce beautiful, innovative work that […]
It can sometimes be said that the greater the legal eloquence, the more convoluted, wordy and confusing the law firm website. But that does not have to be the case! There are some brilliantly clear, compelling and user-friendly sites out there for those law practices that understand the dos and don’ts of creating a powerful and professional online presence. Pixelcarve had the pleasure of producing a new high-performance website for […]
At Pixelcarve we’ve been fortunate to have been recognized with a number of awards over the years, but our latest work for Toronto law firm Fogler, Rubinoff LLP has certainly yielded a first. Precedent Magazine, which hasn’t run its “Law Firm of the Month” award in 2 years, recently resurrected the honour for our newly launched http://foglers.com Working closely with the great people at Foglers, our entire team worked very […]
COPETOWN (May 21, 2013) – As the Tour is celebrating 10 years of great competition this season, we could not think of a better location to hold an event than Copetown Woods GC. They too are celebrating their 10 year anniversary in 2 weeks. Copetown Woods, set in a beautiful rolling landscape, with a yesteryear beauty of its Victorian-style clubhouse provided Tour players with a beautiful layout and delectable menu […]
The recent explosion of tablets and smartphones in the consumer market is presenting a number of opportunities, and challenges, for businesses in every industry. As a business, the biggest challenge you will likely face in this regard is optimizing your website experience for the different screen sizes and technologies supported by these devices. Here are 3 important strategies to keep in mind in ensure you’re not losing clients.
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