Creating an interactive and engaging website is an essential part of digital marketing and branding. It is often the trigger for transaction with your business or the first point of digital contact your brand has with a potential customer. However, due to the changing landscape in both Google search and the user’s tendencies to access information from multiple devices, having a website that isn’t responsive on mobile devices can essentially […]
Insights into the world of Website Design and Development, Video Production, Digital Marketing, and Branding Design.
Last time we talked about ways to test your website for accessibility. This time we have compiled a list of tips and tricks to help others increase their websites’ accessibility. Structure HTML5 content inside semantic elements with ARIA labels Aside from the most commonly used <body> element, there are several other elements that you should have on every page of your website: Heading tags should be used instead of using […]
There is no hard and fast rule of thumb for how long a website can last. But wanting to maximize your investment in your freshly minted website is certainly understandable – both in time and in dollars. The website design and development industry, and indeed the entire digital marketing world, is one of rapid change, constant evolution, and guaranteed disruption. It relies on a complex assortment of technologies, companies, organizations, […]
Building a strong SEO strategy is the most cost-effective way to organically drive more people to your website and increase conversions. But it’s not as simple as you think. In an effort to return users the most relevant results, Google and other search engines are continually tweaking their algorithms, so what used to work doesn’t anymore. What difference does keeping up with the latest in SEO make for businesses in […]
Simply creating content for your blog is no longer the answer to attracting visitors to your website. Without great content that educates, is consistent, and is based on a clear strategy, your brand could get lost in the noise. There are so many factors to consider when starting a content marketing campaign that it can often seem like an impossible feat. However, according to the Content Marketing Institute, 70% of […]
Digital Media and mobile marketing is on a consistent rise, leaving some marketers and advertisers missing out on a vast majority of audiences. The role of an advertising agency in Toronto and around the world falls on their ability to effectively employ new media tactics. According to ComScore’s 2015 US Mobile App Report mobile browser viewership has increased by 53% since 2013. Time spent on mobile apps has increased by […]
What is an online presence? Your online presence is how your brand is perceived on all of its digital properties. It is what they find when they Google you, and what’s available when they search for you on Facebook. Since your brand should ideally be found first, the second and third results should also be other owned sites. While your website design and optimization is absolutely important in representing your […]
No matter what type of business you have, managing your online reputation is of critical importance. Do people searching for your business with Google see first page results with your website, social media, and customer reviews that support a solid reputation, or are a few negative reviews and mentions weighing your business down? When it comes to your business, preemptive online reputation management is one tool that can influence how […]
As a business owner, you have a variety of marketing tools and strategies available to reach customers. While SEO can help you slowly build organic traffic to your website, competition for top search rankings is fierce, which makes it all the more important to explore ways to morequickly gain and maintain visibility, while reaching your target customers online. Along with a robust SEO strategy,many businesses continue to invest in pay […]
When it comes to marketing your business, SEO is an essential component to growing your online presence. From web page design to content creation and social media, how your business utilizes SEO best practices directly correlates with how much intent driven traffic makes it to your business’ website. SEO still provides the best ROI of any online marketing strategy. However, SEO isn’t something you leave to chance. As search engines […]
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