Branding in Web Design: What You Should Know
Branding in Web Design
Today’s digital world is full of companies looking to stand out online. It’s crowded out there, so it’s more important than ever for businesses to invest in building a reputation through branding.
Without effective branding in web design, many fail to create and sustain a strong online presence to support their efforts. Why is this? Mostly because a target audience never gets drawn in.
To learn more about website design and branding, this article will discuss branding and what it means in the context of the World Wide Web.
Branding is the process of creating a strong, cohesive image and identity of a business, product, or person in the minds of consumers. It’s used as an important tool in name establishment and growth, and in many ways works as its defining character. Its manifestation in the mind of those aware of it, is essentially a promise, and an expectation.
The Three Types of Branding
Within the grander scheme of branding as a whole, there are three main subtypes that are used to characterize campaigns from one another. Here’s a quick breakdown of each.
- Company Branding: Company branding is a type of branding where businesses attempt to build public recognition for their organization’s name and presence.
- Product Branding: Product branding is a form of branding in which businesses aim to establish a specific product rather than their overall company.
- Personal Branding: Personal branding is a type of branding where an individual will create a public identity for themselves and what they seek to represent.
The Difference Between Marketing and Branding
Considering the fact that they touch on similar notions, it’s easy to see how people commonly confuse the concepts of branding and marketing.
After all, both involve creating a certain image or identity for a product, company, or individual. However, there are distinct differences between the two that set them apart.
A simple way to put it is that marketing is used for promoting, while branding is more about establishing a given business or product.
There is also branded marketing, which is the use of a company’s brand in marketing endeavors.
Understanding Brand vs. Branding
Just when you thought it couldn’t get any more complicated, it’s also important to understand that there is a big distinction between the concepts of brands and branding.
Brand refers to the actual identity or image of a company, product, or individual.
This refers to things such as their values, mission statement, target audience, and so on.
On the other hand, branding is the process and strategy behind creating and establishing that identity.
In other words, branding is what you do to build a brand.
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What is Branding in Web Design?
Similar to other marketing and sales disciplines, branding in web design operates with the same goal that it would have offline – to create and reinforce a certain image or identity.
There are a few key ways that this can be achieved in the digital design process, but here’s what it typically looks like:
Logo design has proven to be a pivotal component of branding both on and offline. It’s the main way in which a business puts a face to its name and likewise gets recognized by its customers. Logos are essential when it comes to effective website branding, and can’t be undervalued for their ability to communicate a company’s message.
Colour choice is an important part of web design for a number of reasons, but when it comes to branding, it’s an area that can’t be ignored. A colour palette helps to communicate the mood and style of a website, both of which play into the overall branding message.
Another big factor to consider in website design and branding is typography.
Typography choice can be just as impactful as logo design when it comes to branding. The right typeface can help create a unique and recognizable tone or feeling for a website, which can go a long way in terms of establishing the overall identity of a business.
Brand Copy and Media
Brand copy and visual elements are a highly important yet often forgotten aspect of web branding. They encompass everything related to a person or business’s identity, conveying it through trademark text or media. Common examples of this include:
- Custom designs & branded 3D animation
- Social media post features
- Eye-catching landing page hero statements
Why Branding in Web Design is Essential
Applying an effective branding strategy in website design is important for so many reasons. Here are a few of the most notable.
Positions Businesses to Stand Out
As a way to creatively convey everything that’s unique about a person or company, branding is an extremely effective tool in positioning a website to stand out. This can be particularly beneficial for small businesses, which often compete for attention online with larger, more established companies.
Good branding strategies in web design can unify and collate a website’s consistency unlike any other. Because branding is aimed at achieving a planned, coordinated appearance organically, it can be used to streamline all of the design choices made for a website.
Helps Build Credibility
Credibility is essential for any business that wants to find long-term success online, and web branding can go a long way in helping to establish it. This is because first impressions matter and having a well-designed, trustworthy website can make all the difference in whether or not people decide to do business with you.
Evokes Responses From Target Audiences
Branding helps businesses craft digital experiences that are more likely to evoke responses from their target audience. By understanding what people want and need, they can create websites that offer a tailored experience and effective call to action – increasing the chances of achieving their desired outcome.
|Grow Your Business With Branding Strategies in Web Design|
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