6 Steps to Creating the Best Website for Your Architecture Firm: How to Make Your Luxury Firm Stand Out
How to Build the Best Website for Your Architecture Company in 6 Simple Steps
Creating a unique, impactful website for an architecture firm is no easy task. It takes a lot of careful planning and consideration to make sure that all the elements come together in just the right way.
And for an architecture firm specifically, its website often acts as a first point of trust and contact for any potential clients. And since first impressions are only made once, your architectural website design needs to not only impress right out of the gate, but also accurately convey everything that is unique, verifiable, professional, and trustworthy about your architectural design firm.
In this blog post, we will outline 6 essential steps for designing a website for architects that is perfect for attracting the ideal type of client.
Overarching Website Design Elements That Tend to Be Useful for Architecture Firm Websites
Before diving into the various specific elements of an architecture firm website design, there are three overarching concepts that should be considered before any other:
- And Simplicity
All three of these attributes will help to ensure that the website design is both aesthetically pleasing and easy to navigate.
1. Start With a Clear and Richly Visual Homepage Design
Your homepage is normally the first page that visitors will see when they come to your website, so it’s important to make sure it stands out! Investing in high-quality visuals such as photography or videos can go a long way towards creating an attractive and memorable impression for potential clients.
Additionally, consider including text that clearly articulates what you do and why you are uniquely qualified to deliver those services.
2. Showcase Your Creative Work with a Well-Designed Portfolio Page
Portfolios are essential for any architectural firm, as they allow visitors to gain insight into the type of work you’re capable of doing. Consider creating a full-screen portfolio page design that showcases your best projects and provides potential clients with plenty of information about each one, including any special considerations for the project, or challenges you were able to help the client overcome. Also consider using filters, so that you can connect projects together with similar services or elements, allowing the easy to easily browse through projects that may be most relevant to them
3. Create a Detailed, Yet Simple, About Us Page
For many people coming to your website, their primary focus will be learning more about your architecture firm — who you are and why people should trust you with their project. Make sure to provide detailed information about not only the work that you do but also about why working with your company is different from other options in the industry.
The 6 Stages to Building the Best Architect Firm Website
Building an effective website for your architectural firm can be a smooth process if you follow these 6 stages.
1. Create Wireframes & Mockups
Wireframing and mockup creation will help serve as a blueprint for how your architecture firm website should look and feel, so it’s important to get this step right.
During this process, you can use software like Figma or Sketch to create layouts that not only look great but also take into account all the necessary elements such as:
- Navigation menus
- Content areas
- And Call-to-action buttons
However, it’s worth noting (and this is especially true for any architect’s website) that consumer-focused software like Figma or Sketch won’t necessarily allow you to showcase the ingenuity of your architectural design capabilities, considering these tools are designed for mass use, and as such contain relatively simple options for layouts or designs.
Often the case for architectural website design is that a professional website design approach is the preferred route to achieve the best results, but laying on more complex design, user-interface and user experience elements are an additional route to achieving a richer and more unique look and feel.
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2. Collect Content That Will Enhance the User Experience
Content should be the star of the show on any website, so it’s important to make sure you have plenty of high-quality content ready to go on launch day.
Collect all necessary images, videos and copy that will help explain what makes your architecture firm unique and why potential clients should consider working with you.
This can include:
- Interior design elements
- Sections of your work featured in architectural design magazines
3. Select a Responsive Website Design Platform
Choosing a website design platform is also an important step in creating an effective website for your architecture firm.
Look for platforms that are both user-friendly and offer features like custom templates and easy integrations with email marketing software or SEO tools.
But, considering how essential this step is, and considering how finicky some of the widely-available platforms can be, it’s often worth your time and money to partner with a professional and heavily curated website design company that can custom-build your website with your preferred design elements in mind.
4. Set Up All Necessary Pages & Elements
Once you have chosen a platform, it’s time to start setting up all the various pages and elements such as contact forms, photo galleries and blog sections.
Put yourself in the shoes of a potential client and ask yourself what information they might be looking for on your website. This will be your opportunity to introduce them to the world of architecture and the specific vision you have for design.
Interactive, large images are usually a popular choice for architectural website design.
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5. Develop an SEO Strategy
Having a well-thought-out SEO strategy is crucial for any website – especially one catering to an architecture firm.
Research keywords that you want to target, optimize page titles, on-page copy, image names, and meta descriptions accordingly and create content that will help improve your search engine rankings.
Since you’re an expert in architecture and likely not SEO, best to defer to the experts on this one.
6. Test & Launch Your Website
Finally, before launching your website, make sure you test every aspect of it thoroughly. We call this Quality Assurance, or QA.
Test your website on a variety of browser and device combinations to make sure it functions consistently.
Ensure all links work, there are no typos, your email forms work properly, and all social media accounts are connected. After you’re happy that the site performs as expected for the greatest number of users, you’re ready for a soft-launch. This will allow you to test it with the public without making any big announcements. It’s usually a good idea to collect feedback from your users for a couple of weeks, then address any issues as necessary, before promoting your website to a larger audience.
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By following these simple steps, you can create an effective and attractive website for your architecture firm that will help you attract more clients and showcase your work in the best possible light.
Creating the Best Website for Your Architecture Firm with Pixelcarve
Are you looking to create an effective and beautiful website for your architecture firm?
Pixelcarve is here with a team of experts ready to help make this dream a reality! From custom web design and development, content writing, to custom photography and video – we have everything you need. Let us guide you on the path towards building the perfect site that will show off all of your amazing work in its best light.
Talk to us today about any questions or concerns regarding creating the ideal website for your architecture company and let’s get started together!
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