BBDO Proximity Teams up with Pixelcarve for Gillette Fusion Proglide

August 31, 2010

The Gillette Fusion ProGlide razor: Gillette’s most advanced shaving system to date. To launch the ProGlide, BBDO Proximity teamed up with Pixelcarve to create a massive international campaign that rolled out across some of the web’s most trafficked websites. Bringing Proximity’s strategy and creative to life, our production team built and executed 6 ads that included homepage takeovers, voken and conventional banners utilizing rich-media, animation, and streaming video (including directly out of YouTube).

ESPN – Homepage Takeover

YouTube – Voken

Yahoo – Homepage Takeover

Plus, some variant executions:
Yahoo Sports
Generic Sportscaster Invasion