The Gillette Fusion ProGlide razor: Gillette’s most advanced shaving system to date. To launch the ProGlide, BBDO Proximity teamed up with Pixelcarve to create a massive international campaign that rolled out across some of the web’s most trafficked websites. Bringing Proximity’s strategy and creative to life, our production team built and executed 6 ads that included homepage takeovers, voken and conventional banners utilizing rich-media, animation, and streaming video (including directly out of YouTube).
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