Gotstyle

But knowing how to put yourself together is not just for celebrities, so Gotstyle needed an effective and entertaining way to communicate a variety of fashion messages to every guy – an audience known for their dislike of shopping and short attention spans (unless of course it’s the 3rd OT period of a playoff game!).

Working with owner Melissa Austria, Pixelcarve envisioned and executed a short video blog, filmed in HD, in the style of a TV show. Each segment identifies a different essential for every man’s wardrobe, and how best to represent it. Packed with incredibly useful tips and tricks, it’s also short enough that guys will actually watch it.

The videos are promoted on Gotstyle’s blog, as well as through targeted and attention-grabbing eblast campaigns.

Melissa Austria, owner of Gotstyle: The Menswear Store, says “Pixelcarve were one of the first that I told about Gotstyle before I created it. From the very beginning they were able to put together a visual image of what I wanted my brand to look and feel like through the website, eblasts, business cards, postcards, etc. Pretty much anything that had to do with the brand they “got it”. Now as they go to the next level, they’ve brought me there as well with digital multimedia, big concept advertising ideas and full interactive campaigns that are rapidly growing my business.”

Check out Gotstyle’s first video blog, and let us know what you think.

Kathy Whynot wrote, “On behalf of the Board of Directors, members and volunteers of MADD Toronto, I am thrilled to extend my sincere gratitude to you for your partnership and friendship with our Chapter.”

“Thank you for lending your considerable skills and professional experience to the development of MADD Toronto’s new and dynamic website.  We greatly value your talents and are honoured that you choose to share your skills with us.”

See the complete letter here.

About MADD

Mothers Against Drunk Driving (MADD Canada) is a non-profit, grassroots organization that is committed to stopping impaired driving and to supporting the victims of this violent crime. At the heart of MADD Canada are our volunteers who include not only mothers, but fathers, friends, business professionals, experts in the anti-impaired driving field and concerned citizens who want to make a difference in the fight against impaired driving.

MADD Canada’s aim is to offer support services to victims, heighten awareness about the dangers of drinking and driving, and to save lives and prevent injuries on our roads.

To learn more about the MADD organization, please visit www.maddtoronto.ca