Pixelcarve Blog » RIM

The BlackBerry Blade by Pixelcarve

Pixelcarve Inc. — Thu, 22 Mar 2012 10:25:39 +0000

The BlackBerry Blade is our dream Superphone. It was created out of our passion for RIM’s products – retaining everything that makes them great, while propelling their design aesthetic and technology into the next era. Our vision was to create a design that’s inspiring, beautiful and will re-ignite the BlackBerry brand.

A fusion of acrylic and aluminum, the Blade feels solid and sturdy, but is a comfortable light weight. In addition to defining its modern style, the Blade’s curved design serves several functional purposes; it’s meant to feel more comfortable while typing, reduce direct glare on the screen, resist a face-first impact, feel invisible when put in a pocket, and of course, bring the microphone closer to your face. It also allows the phone to stand up on its own in the landscape position.

The external LED, a popular feature on BlackBerry’s, has been enhanced with an ultra-modern wrap-around design that glows in different colours, animates, provides visual notifications, displays battery life, game effects, etc.

There are 3 smartphones based on the Blade’s overall visual styling – a full touchscreen, a physical keyboard, and a slider. In each version we felt it important to maintain the trackpad and physical buttons – the BlackBerry is a uniquely productive device and these features are critical for precise movements and more efficient phone functions – after all, a smartphone still has to be a great phone, which is something others seem to have lost.

The BlackBerry Blade continues RIM’s proud tradition of being a world-class enterprise device sought after by business professionals. Its multiple outputs will serve any business need, from its MicroHDMI to MiniVGA – it’s a powerhouse for presentations, e-mail, social media, security, and web browsing with full Adobe® Flash®. It has no compromises with the new QNX based BlackBerry 10 OS – and desktop calibre real-time operating system.

Features like NFC, Wi-Fi hotspot and 4G LTE bring it into the next generation of connectivity. It’s tough, highly resistant to damage and supports breathtaking quality photos and video for both work and play.

The BlackBerry Blade is distinctly BlackBerry, while modernizing the brand and allowing RIM to not only catch-up to the current consumer competition, but leap-frog them entirely.

RIM now using Adobe Flash as a weapon against Apple

Pixelcarve Inc. — Mon, 25 Oct 2010 21:59:13 +0000

Today RIM & Adobe teamed up at AdobeMAX to announce their commitment to developers with an irresistible offer – a free Playbook (RIM’s upcoming tablet device) to any developer who creates an approved app in Adobe AIR. Adobe AIR is essentially a local runtime to allow Flash/Actionscript to run as an application.

In addition to the announcement, RIM also reaffirmed their commitment to Adobe’s Flash technology on their mobile devices by demoing the new Playbook running full Flash 10.1. RIM Co-CEO Mike Lazaridis was on hand himself to provide the demonstration, which was very impressive to say the least. In addition to the applause it quickly drew from the audience, it also further undermined the credibility of Apple CEO Steve Jobs’ recent statements claiming mobile devices could not run Flash properly.

View the demo live: http://crackberry.com/blackberry-playbook-live-demo

This is the latest volley RIM has fired back at Apple in what is becoming an increasingly vicious battle over the smartphone and tablet market. Last week RIM’s other Co-CEO Jim Balsillie took direct aim at Steve Jobs’ recent and unusual comments about device shipments, clarifying a number of misleading statements by Jobs and again reaffirming RIM’s commitment to Flash.

The Apple camp has come under increasingly intense fire lately as the likes of RIM, Google, Samsung, Microsoft, Intel, Sony, Motorola, every major motion picture company, and countless others have lined up to announce their complete support for Adobe’s powerful web application language. A support and developer association has also been formed called http://www.openscreenproject.org/ .

Samsung’s Galaxy Tab, based on Google’s Android mobile operating system, will be the first tablet to hit the market with full Flash support.

Writers note: at Pixelcarve we have demoed Samsung’s new tablet with our Flash websites and they work terrifically!

Pixelcarve Works With Maritz Canada to Create Interactive Blackberry 9700 Media Ads for AT&T

Pixelcarve Inc. — Fri, 08 Jan 2010 21:36:02 +0000

Maritz Canada, part of the Maritz global network the largest single source of sales and marketing performance services in the world, has partnered with Pixelcarve to bring a new dimension of engagement and interactivity to the Blackberry / AT&T “A Bold Step Ahead” campaign. Pixelcarve, known for their innovative use of new technologies, worked closely with the Maritz creative team to conceptualize, create and produce multiple media banner ads that encouraged user interaction and promoted brand engagement. The ads featured Flash AS3 interactivity as well as direct social media integration through Twitter. Check out some of the ads below:

Client: Maritz Canada
Media Buy: Starcom
Artwork: Pixel Pushers

AD HERE.

Here is a sample of the ad on Wired Magazine. Also applied to 600 x 480 page take-over.