Pixelcarve Blog » premium http://pixelcarve.com/blog What's Happening at Pixelcarve Tue, 24 Aug 2010 23:04:50 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Will Luxury Spending Save the Economy? http://pixelcarve.com/blog/general/2010/02/23/will-luxury-spending-save-the-economy/ http://pixelcarve.com/blog/general/2010/02/23/will-luxury-spending-save-the-economy/#comments Tue, 23 Feb 2010 20:48:32 +0000 Pixelcarve Inc. http://pixelcarve.com/blog/?p=490 As experts in premium and luxury, we have had a unique perspective on the recent economic downturn. We readied ourselves for a significant drop in businesses as we anticipated that our industry would be hit the hardest. Instead, however, we found an actual increase in our business and a common feeling amongst our clients that they were fairing rather well.

 

The economic shake-down seemed to be, in effect, a sort of cleansing – removing the pretenders and reinforcing the authentic. It forced people to be more selective about their purchases, so they spent money more wisely on products and services of a genuine higher quality, rather than on many of the phony premium brands that had sprung up as a means to gouge consumers. As the economy has begun its rebound, the premium and luxury space is still driving growth, and portfolio.com asks “Will Luxury Spending Save the Economy?”

 

Read their insightful thoughts here:
]]> http://pixelcarve.com/blog/general/2010/02/23/will-luxury-spending-save-the-economy/feed/ 1 Online better than TV or print for premium and luxury brands http://pixelcarve.com/blog/general/2009/03/17/online-better-than-tv-or-print-for-premium-and-luxury-brands/ http://pixelcarve.com/blog/general/2009/03/17/online-better-than-tv-or-print-for-premium-and-luxury-brands/#comments Tue, 17 Mar 2009 16:04:55 +0000 Pixelcarve Inc. http://pixelcarve.com/blog/?p=312 Premium LuxuryAccording to research conducted by the Internet Advertising Bureau and design magazine Wallpaper, consumers are more likely to purchase premium and luxury goods based on ads they see online, rather than on TV or in print. Additionally, 75% of premium luxury consumers indicated they go to the Internet first before making a purchasing decision.

Now more than ever it is critical for premium luxury brands to utilize the Internet as a key component of their marketing strategies. Affluent consumers are very web savvy, in addition to possessing modern computers and high-speed Internet. Their internet has become a natural extension of every part of their life, from social to finance to shopping. Premium and luxury brands have to advance with them, or risk losing relevance.

Sarah Crawley-Boevey explores this trend more in this great article.
http://www.brandrepublic.com/News/784753/Online-ads-better-TV-promoting-luxury-goods/

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