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	<title>Pixelcarve Blog &#187; Maritz</title>
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		<title>Pixelcarve Works With Maritz Canada to Create Interactive Blackberry 9700 Media Ads for AT&amp;T</title>
		<link>http://pixelcarve.com/blog/general/2010/01/08/pixelcarve-works-with-maritz-canada-to-create-interactive-blackberry-9700-media-ads-for-att/</link>
		<comments>http://pixelcarve.com/blog/general/2010/01/08/pixelcarve-works-with-maritz-canada-to-create-interactive-blackberry-9700-media-ads-for-att/#comments</comments>
		<pubDate>Fri, 08 Jan 2010 21:36:02 +0000</pubDate>
		<dc:creator>Pixelcarve Inc.</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[as3]]></category>
		<category><![CDATA[at&t]]></category>
		<category><![CDATA[banner ads]]></category>
		<category><![CDATA[blackberry]]></category>
		<category><![CDATA[bold step ahead]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[Maritz]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[pixelcarve]]></category>
		<category><![CDATA[RIM]]></category>

		<guid isPermaLink="false">http://pixelcarve.com/blog/?p=471</guid>
		<description><![CDATA[Maritz Canada, part of the Maritz global network the largest single source of sales and marketing performance services in the world, has partnered with Pixelcarve to bring a new dimension of engagement and interactivity to the Blackberry / AT&#38;T &#8220;A Bold Step Ahead&#8221; campaign. Pixelcarve, known for their innovative use of new technologies, worked closely [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://pixelcarve.com/blog/general/2010/01/08/pixelcarve-works-with-maritz-canada-to-create-interactive-blackberry-9700-media-ads-for-att/"><img class="alignleft size-thumbnail wp-image-472" style="margin-right: 10px;" title="Blackberry 9700 - Pixelcarve Blog" src="http://pixelcarve.com/blog/wp-content/uploads/2010/02/blackberry-9700-pixelcarve-blog.jpg" alt="" width="174" height="178" /></a></p>
<p>Maritz Canada, part of the Maritz global network the largest single source of sales and marketing performance services in the world, has partnered with Pixelcarve to bring a new dimension of engagement and interactivity to the Blackberry / AT&amp;T &#8220;A Bold Step Ahead&#8221; campaign. Pixelcarve, known for their innovative use of new technologies, worked closely with the Maritz creative team to conceptualize, create and<span id="more-471"></span> produce multiple media banner ads that encouraged user interaction and promoted brand engagement. The ads featured Flash AS3 interactivity as well as direct social media integration through Twitter. Check out some of the ads below:</p>
<p>Client: Maritz Canada<br />
Media Buy: Starcom<br />
Artwork: Pixel Pushers</p>
<p><script src="http://www.pixelcarve.com/showcase/f/media/att/a-bold-step-ahead/visual-voicemail/scripts/swfobject.js" type="text/javascript"></script><script type="text/javascript">// <![CDATA[
 swfobject.embedSWF( 	"http://www.pixelcarve.com/showcase/f/media/att/a-bold-step-ahead/visual-voicemail/visvmail.swf", 	"ad1", 	"300", 	"250", 	"9.0.0", 	{}, 	{bgcolor:"000000"}, 	{id:'ad1'});
// ]]&gt;</script></p>
<div id="ad1">AD HERE.</div>
<p><script type="text/javascript">// <![CDATA[
 swfobject.embedSWF( 	"http://www.pixelcarve.com/showcase/f/media/att/a-bold-step-ahead/twitter-contest/twittercontest.swf", 	"ad2", 	"300", 	"250", 	"9.0.0", 	{}, 	{bgcolor:"000000"}, 	{id:'ad2'});
// ]]&gt;</script></p>
<div id="ad2">AD HERE.</div>
<p><script type="text/javascript">// <![CDATA[
 swfobject.embedSWF( 	"http://www.pixelcarve.com/showcase/f/media/att/a-bold-step-ahead/twitter-brand/twitterbrandpush.swf", 	"ad3", 	"300", 	"250", 	"9.0.0", 	{}, 	{bgcolor:"000000"}, 	{id:'ad3'});
// ]]&gt;</script></p>
<div id="ad3">AD HERE.</div>
<p>Here is a sample of the ad on Wired Magazine. Also applied to 600 x 480 page take-over.</p>
<p><img src="http://www.pixelcarve.com/showcase/f/media/att/a-bold-step-ahead/visual-voicemail/sample.jpg" border="0" alt="Visual Voicemail" /></p>
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