Holiday cards have become a staple in the legal industry, having evolved into large productions that often feature elaborate designs and even full commercial video production. Blakes, who have over 550 lawyers in cities all over the globe and are frequently recognized as Best Law Firm in Canada, wanted to take the opportunity to communicate their deep gratitude for their clients, partners, friends and family. They turned to Pixelcarve to produce a 1 minute short that showcased “a day in the life of a Blakes lawyer” and all of the things they are thankful for, as well as a compilation of their lawyers giving thanks from around the world.

“Blakes went all out with this video on thankfulness. Extra marks for the heartwarming scene of a lawyer being welcomed home by her pajama-clad children.” says Precedent, after awarding them the Best Law Firm Holiday Card of 2011.

The video was produced in both English & French and was distributed by a large e-mail campaign also created by Pixelcarve.

The following video caught the attention of the entire legal community and ultimately was viewed by over 10,000 people.

Pixelcarve is also pleased to announce the release of the Director’s Cut, which features all new scenes including an introduction not seen in the final video.

Let us know what you think!

Gotstyle

But knowing how to put yourself together is not just for celebrities, so Gotstyle needed an effective and entertaining way to communicate a variety of fashion messages to every guy – an audience known for their dislike of shopping and short attention spans (unless of course it’s the 3rd OT period of a playoff game!).

Working with owner Melissa Austria, Pixelcarve envisioned and executed a short video blog, filmed in HD, in the style of a TV show. Each segment identifies a different essential for every man’s wardrobe, and how best to represent it. Packed with incredibly useful tips and tricks, it’s also short enough that guys will actually watch it.

The videos are promoted on Gotstyle’s blog, as well as through targeted and attention-grabbing eblast campaigns.

Melissa Austria, owner of Gotstyle: The Menswear Store, says “Pixelcarve were one of the first that I told about Gotstyle before I created it. From the very beginning they were able to put together a visual image of what I wanted my brand to look and feel like through the website, eblasts, business cards, postcards, etc. Pretty much anything that had to do with the brand they “got it”. Now as they go to the next level, they’ve brought me there as well with digital multimedia, big concept advertising ideas and full interactive campaigns that are rapidly growing my business.”

Check out Gotstyle’s first video blog, and let us know what you think.