Pixelcarve Blog

Every emerging technology generation seems to result in a battle of platforms and ideologies – a war between companies for the hearts, minds, dollars and loyalty of consumers for their system of choice. Memories of Microsoft’s Internet Explorer finally landing the fatal blow to Netscape, or Google’s meteoric rise to power over Yahoo (and the world), are now but footnotes in the history of humanities technological revolution. But no sooner are they forgotten are we plunked into the middle of another war – perhaps the most vicious yet, and the one that may just have the most impact on our daily lives. It’s the battle of Apple vs. Adobe and the future of mobile interactivity. (more…)

Maritz Canada, part of the Maritz global network the largest single source of sales and marketing performance services in the world, has partnered with Pixelcarve to bring a new dimension of engagement and interactivity to the Blackberry / AT&T “A Bold Step Ahead” campaign. Pixelcarve, known for their innovative use of new technologies, worked closely with the Maritz creative team to conceptualize, create and (more…)

Adobe Flash is a very powerful technology. It allows us to take our clients to a level that often redefines their industry and/or sets a standard for their peers. It unleashes creativity by removing limitations. But it has not always been without its problems. When many people think of Flash, they think of loud, obnoxious, self-contained, non-indexable sites that search spiders ignore and you can’t track. It was a technology abused, immature and misunderstood.

Enter Adobe, and their release of Flash 9 with its shiny new ActionScript 3 (AS3) language. As the true power of this new platform is being discovered, companies like us are using it to wipe out all of the things that we ourselves, as web users, disliked about Flash sites. Personally, I absolutely hated not being able to use the back/forward button in my browser, or send a specific page to a friend without a convoluted explanation as to how to get there. If I want to bookmark, or send to a friend the stunning Graves 601 Hotel project that Yabu Pushelberg designed, it shouldn’t be any harder than this: http://www.yabupushelberg.com/#graves_601_hotel

Now enter Google, a company that once shunned Flash, has now seen the light! Adam Ostrow looks into Google’s new love for this powerful interactive platform, and its support for analytics within Flash. Welcome to the world of Flash without compromise!

http://mashable.com/2008/11/17/google-analytics-for-flash/

Established as a showcase for seductive, sophisticated furniture, Avenue Road is one of Canada’s premier venues for classic and contemporary furniture designs.  However, their online presence did not reflect this. The challenge was to preserve Avenue Road’s unique, diverse and definitively premium image and display it in an interactive medium, while ensuring maximum functionality and content management. No small task, considering the website would be used by some of the world’s top interior designers to quickly source products for their clients. (more…)