Pixelcarve Blog » blackberry

RIM now using Adobe Flash as a weapon against Apple

Pixelcarve Inc. — Mon, 25 Oct 2010 21:59:13 +0000

Today RIM & Adobe teamed up at AdobeMAX to announce their commitment to developers with an irresistible offer – a free Playbook (RIM’s upcoming tablet device) to any developer who creates an approved app in Adobe AIR. Adobe AIR is essentially a local runtime to allow Flash/Actionscript to run as an application.

In addition to the announcement, RIM also reaffirmed their commitment to Adobe’s Flash technology on their mobile devices by demoing the new Playbook running full Flash 10.1. RIM Co-CEO Mike Lazaridis was on hand himself to provide the demonstration, which was very impressive to say the least. In addition to the applause it quickly drew from the audience, it also further undermined the credibility of Apple CEO Steve Jobs’ recent statements claiming mobile devices could not run Flash properly.

View the demo live: http://crackberry.com/blackberry-playbook-live-demo

This is the latest volley RIM has fired back at Apple in what is becoming an increasingly vicious battle over the smartphone and tablet market. Last week RIM’s other Co-CEO Jim Balsillie took direct aim at Steve Jobs’ recent and unusual comments about device shipments, clarifying a number of misleading statements by Jobs and again reaffirming RIM’s commitment to Flash.

The Apple camp has come under increasingly intense fire lately as the likes of RIM, Google, Samsung, Microsoft, Intel, Sony, Motorola, every major motion picture company, and countless others have lined up to announce their complete support for Adobe’s powerful web application language. A support and developer association has also been formed called http://www.openscreenproject.org/ .

Samsung’s Galaxy Tab, based on Google’s Android mobile operating system, will be the first tablet to hit the market with full Flash support.

Writers note: at Pixelcarve we have demoed Samsung’s new tablet with our Flash websites and they work terrifically!

We’re Addicted to Clicking

Pixelcarve Inc. — Mon, 10 May 2010 21:10:45 +0000

According to Lee Gomes of Forbes.com in this article, the addictive power of CrackBerry lies in the click. Our experience shows this holds true for websites as well. We are well known for our minimalist designs with lots of imagery and only a modest use of text – well there’s a method to our madness. We have long since known that the attention span of your average web user is extremely short, and emerging science is only now discovering why.

This paragraph from the article does a great job of explaining it.

“This is why attention spans on the Internet are so short, and why for all the words on the Web, reading is in a state of decline. Why? Because after not very much time you’re pining for another hit of whatever sweet neural moonshine you get from pressing a button. No wonder kids prefer videogames to books or even movies. For gamers, neurotransmitters gush out of synapses the way Mentos-spiked Diet Coke spurts out of bottles in those YouTube videos.”

Check out the whole article here.

Pixelcarve Works With Maritz Canada to Create Interactive Blackberry 9700 Media Ads for AT&T

Pixelcarve Inc. — Fri, 08 Jan 2010 21:36:02 +0000

Maritz Canada, part of the Maritz global network the largest single source of sales and marketing performance services in the world, has partnered with Pixelcarve to bring a new dimension of engagement and interactivity to the Blackberry / AT&T “A Bold Step Ahead” campaign. Pixelcarve, known for their innovative use of new technologies, worked closely with the Maritz creative team to conceptualize, create and produce multiple media banner ads that encouraged user interaction and promoted brand engagement. The ads featured Flash AS3 interactivity as well as direct social media integration through Twitter. Check out some of the ads below:

Client: Maritz Canada
Media Buy: Starcom
Artwork: Pixel Pushers

AD HERE.

Here is a sample of the ad on Wired Magazine. Also applied to 600 x 480 page take-over.