The winners of The 2009 Davey Awards have been announced by the International Academy of the Visual Arts (IAVA), and Pixelcarve is honoured to have received two awards. Avenue-Road.com took home a Gold statue in the Retail category, and SinyNY.com took home a Silver statue in the Fashion category.

“Pixelcarve is very honoured to be recognized by such a prestigious organization, and humbled to be included amongst the very best in the industry. Winning not only 1, but 2 awards, is a testament to the exceptional team we have here at Pixelcarve, and to our passion for innovation, relevance and beauty.” says Curtis Priest, CEO and President of Pixelcarve.

About The Davey’s

The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small firms worldwide. The 2009 Davey Awards received over 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms.

The largest and most prestigious awards competition exclusively for the “Davids” of creativity.

David defeated the giant Goliath with a big idea and a little rock – the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather than stratospheric budgets.

Pixelcarve Inc. was selected as a Silver Winner in 2 categories this year for 2 websites: Avenue-Road.com for website Branding, and SineNY.com for Fashion.

“We were amazed at the caliber and quality of work received this year. Our winners continue to push the envelope of internet creativity and web design, and it is gratifying to see such great work from the smallest agencies to the biggest firms” said Linda Day, the director of the IAVA. “On behalf of the The International Academy of the Visual Arts, we are honored to recognize our winners as they continue to set a high standard of excellence for Web development.” 

W³ Awards Info:

The W³ Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W³ is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.

The W³ is sanctioned and judged by the International Academy of the Visual Arts, and is sponsored by AdvertisingAge, the Media Partner of the W³ Awards.  The International Academy of the Visual Arts is an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising, and marketing firms. IAVA members include executives from organizations such as Alloy, Brandweek, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Victoria’s Secret, Wired, and Yahoo!. For more information, and a full member roster, please visit www.iavisarts.org.

If you would like to know how we can help you win an award, talk to us.

STRATEGY
The strategy was to create a website that made the user feel as if they were in the Avenue Road showroom. It would feature video, photography and intuitive interaction with product. The website needed to maintain the beautiful design features Avenue Road is known for, while supporting functions and features conventionally found only on websites not capable of premium aesthetics. I.E. xHTML sites rather than Flash sites.

EXECUTION
Using Flash ActionScript 3 technologies, Pixelcarve designed, built and executed a beautiful, full-screen, indexable, searchable and categorized online catalogue, the likes of which has never been achieved before ( www.avenue-road.com ). Containing thousands of products, it supports all major conventional catalogue functions while enhancing it with fluid navigation, high resolution photography and video, browser intuition and unparalleled user interaction. The website is essentially an interactive experience, supporting live response feedback (the website knows what you’re doing and helps you do it more efficiently), bread crumbs, and Unique Page Identifiers (UPI – every page and product is uniquely identified within the browsers address bar). Deployed behind the site is a fully custom content management system (CMS) that allows Avenue Road to add, edit and delete product information & images, or import large databases with millions of data fields.

Additionally, Pixelcarve launched a number of micro-evite sites and eBlast campaigns to promote Avenue Road’s overall brand, collections and events.

IMPACT
The micro campaigns contributed to several high-profile and successful events, capturing the attention of the industry and the media. With the launch of the new website, Avenue Road has seen a 350% increase in web traffic, resulting in a substantial amount of positive feedback from users, unprecedented product inquires and sales, and an industry leading web presence.

Visit their site at: http://www.avenue-road.com

If you would like to know how we can help you, talk to us.