Tag Archives: advertising
Mar
17
Online better than TV or print for premium and luxury brands
According to research conducted by the Internet Advertising Bureau and design magazine Wallpaper, consumers are more likely to purchase premium and luxury goods based on ads they see online, rather than on TV or in print. Additionally, 75% of premium … Read entire story
Mar
06
An Impression is Worth a Thousand Clicks
When was the last time you clicked on a Coca-Cola TV commercial? Yes, that’s a trick question, because you can’t click on a TV commercial. So why is it that CPC (Cost-Per-Click) advertising is getting all the respect online? For … Read entire story