While preparing a deconstruction article of Wind Mobile’s recent entry into the Canadian mobility marketplace, Strategy Magazine’s Jonathan Paul sought the design and marketing expertise of Pixelcarve CEO and President, Curtis Priest. Utilizing his 11 plus years in the agency world, working with both icon and boutique brands, Priest offered his thoughts on the Wind Mobile stores’ design, the reflection of brand positioning as well as the digital integration.
View the magazine article here.
Or check it out online here.
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As experts in premium and luxury, we have had a unique perspective on the recent economic downturn. We readied ourselves for a significant drop in businesses as we anticipated that our industry would be hit the hardest. Instead, however, we found an actual increase in our business and a common feeling amongst our clients that they were fairing rather well.
The economic shake-down seemed to be, in effect, a sort of cleansing – removing the pretenders and reinforcing the authentic. It forced people to be more selective about their purchases, so they spent money more wisely on products and services of a genuine higher quality, rather than on many of the phony premium brands that had sprung up as a means to gouge consumers. As the economy has begun its rebound, the premium and luxury space is still driving growth, and portfolio.com asks “Will Luxury Spending Save the Economy?”
Read their insightful thoughts here:
Maritz Canada, part of the Maritz global network the largest single source of sales and marketing performance services in the world, has partnered with Pixelcarve to bring a new dimension of engagement and interactivity to the Blackberry / AT&T “A Bold Step Ahead” campaign. Pixelcarve, known for their innovative use of new technologies, worked closely with the Maritz creative team to conceptualize, create and Read entire story »
Legendary Toronto real-estate magnate Brad J. Lamb has moved to a brand new building, featuring 3 interactive displays designed by Pixelcarve. Working with Johnson Chou, who designed the new space and conceptualized the project, the screens present new and resale properties in an innovative and revolutionary way. Users walking by his office on the street can use 1 of the 3 touchpad controllers to navigate through a comprehensive listing of properties, seeing high resolution images, location, description, price, agent, etc. It allows Brad Lamb’s office to showcase their properties in a far more interesting and comprehensive format than the usual clipboard.
Feel free to stop by his new office at 786 King St. W. Toronto to try it out.
Read entire story »
The winners of The 2009 Davey Awards have been announced by the International Academy of the Visual Arts (IAVA), and Pixelcarve is honoured to have received two awards. Avenue-Road.com took home a Gold statue in the Retail category, and SinyNY.com took home a Silver statue in the Fashion category.
“Pixelcarve is very honoured to be recognized by such a prestigious organization, and humbled to be included amongst the very best in the industry. Winning not only 1, but 2 awards, is a testament to the exceptional team we have here at Pixelcarve, and to our passion for innovation, relevance and beauty.” says Curtis Priest, CEO and President of Pixelcarve.
About The Davey’s
The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small firms worldwide. The 2009 Davey Awards received over 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms.
The largest and most prestigious awards competition exclusively for the “Davids” of creativity.
David defeated the giant Goliath with a big idea and a little rock – the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather than stratospheric budgets.
Wink Intimates Founder Andrea Clair and her bevy of beauties invaded the Dragons’ Den on Wednesday night. As one of Canada’s hottest shows, the attention to Ms. Clair’s innovative new business bra line certainly had an extremely positive effect on her website traffic and sales. Also interesting to note, almost 100% of the new visitors to the Pixelcarve built website also clicked through to check out who designed it. Pixelcarve’s traffic that night matched Wink’s almost user for user.
So how did Andrea do on the show? Well, although the male dragons had some serious moral objections to a bra that hides cleavage, Arlene, the one female dragon, loved the product and recognized it as a brilliant solution to a very common problem. Arlene Dickinson made Wink Intimates an offer, but as is common for the show, the cost of equity was too high and Andrea respectfully declined.
Check out the whole episode here, and don’t forget to check out the website to buy your very own 9to5, now available in a variety of additional styles.
Yabu Pushelberg, the world renowned interior design firm (and Pixelcarve client), has released their first book; a 220 page luxurious portfolio of their gorgeous work that will be sure to inspire. It features the firm’s most illustrious work in the restaurant, hotel and retail industries, as well as a number of spectacular residential interiors. William Norwich, contributing editor to Vogue and former Style and Entertaining editor of The New York Times Magazine, contributes to the book with 6 vibrant and witty essays. The book is published by Architecture/Interiors Press.
The book has been released with much anticipation, as the legendary design duo is well regarded for their edgy and innovative designs. They have garnered a significant fan base all around the world and the book is sure to please.
Having produced an award winning website for Yabu Pushelberg, as well as regular newsletters and evites, Pixelcarve is honoured to work with such a prestigious and well regarded company at the top of their industry, and encourage everyone to purchase their stimulating new book.
