Every emerging technology generation seems to result in a battle of platforms and ideologies – a war between companies for the hearts, minds, dollars and loyalty of consumers for their system of choice. Memories of Microsoft’s Internet Explorer finally landing the fatal blow to Netscape, or Google’s meteoric rise to power over Yahoo (and the world), are now but footnotes in the history of humanities technological revolution. But no sooner are they forgotten are we plunked into the middle of another war – perhaps the most vicious yet, and the one that may just have the most impact on our daily lives. It’s the battle of Apple vs. Adobe and the future of mobile interactivity. Read entire story »
According to Lee Gomes of Forbes.com in this article, the addictive power of CrackBerry lies in the click. Our experience shows this holds true for websites as well. We are well known for our minimalist designs with lots of imagery and only a modest use of text – well there’s a method to our madness. We have long since known that the attention span of your average web user is extremely short, and emerging science is only now discovering why.
This paragraph from the article does a great job of explaining it.
“This is why attention spans on the Internet are so short, and why for all the words on the Web, reading is in a state of decline. Why? Because after not very much time you’re pining for another hit of whatever sweet neural moonshine you get from pressing a button. No wonder kids prefer videogames to books or even movies. For gamers, neurotransmitters gush out of synapses the way Mentos-spiked Diet Coke spurts out of bottles in those YouTube videos.”
Check out the whole article here.
While preparing a deconstruction article of Wind Mobile’s recent entry into the Canadian mobility marketplace, Strategy Magazine’s Jonathan Paul sought the design and marketing expertise of Pixelcarve CEO and President, Curtis Priest. Utilizing his 11 plus years in the agency world, working with both icon and boutique brands, Priest offered his thoughts on the Wind Mobile stores’ design, the reflection of brand positioning as well as the digital integration.
View the magazine article here.
Or check it out online here.
For interview or publicity inquiries please contact:
Strut Entertainment
Nicola Krishna
416.861.0387
nicola@strutentertainment.com
As experts in premium and luxury, we have had a unique perspective on the recent economic downturn. We readied ourselves for a significant drop in businesses as we anticipated that our industry would be hit the hardest. Instead, however, we found an actual increase in our business and a common feeling amongst our clients that they were fairing rather well.
The economic shake-down seemed to be, in effect, a sort of cleansing – removing the pretenders and reinforcing the authentic. It forced people to be more selective about their purchases, so they spent money more wisely on products and services of a genuine higher quality, rather than on many of the phony premium brands that had sprung up as a means to gouge consumers. As the economy has begun its rebound, the premium and luxury space is still driving growth, and portfolio.com asks “Will Luxury Spending Save the Economy?”
Read their insightful thoughts here:
Maritz Canada, part of the Maritz global network the largest single source of sales and marketing performance services in the world, has partnered with Pixelcarve to bring a new dimension of engagement and interactivity to the Blackberry / AT&T “A Bold Step Ahead” campaign. Pixelcarve, known for their innovative use of new technologies, worked closely with the Maritz creative team to conceptualize, create and Read entire story »
Legendary Toronto real-estate magnate Brad J. Lamb has moved to a brand new building, featuring 3 interactive displays designed by Pixelcarve. Working with Johnson Chou, who designed the new space and conceptualized the project, the screens present new and resale properties in an innovative and revolutionary way. Users walking by his office on the street can use 1 of the 3 touchpad controllers to navigate through a comprehensive listing of properties, seeing high resolution images, location, description, price, agent, etc. It allows Brad Lamb’s office to showcase their properties in a far more interesting and comprehensive format than the usual clipboard.
Feel free to stop by his new office at 786 King St. W. Toronto to try it out.
Read entire story »
The winners of The 2009 Davey Awards have been announced by the International Academy of the Visual Arts (IAVA), and Pixelcarve is honoured to have received two awards. Avenue-Road.com took home a Gold statue in the Retail category, and SinyNY.com took home a Silver statue in the Fashion category.
“Pixelcarve is very honoured to be recognized by such a prestigious organization, and humbled to be included amongst the very best in the industry. Winning not only 1, but 2 awards, is a testament to the exceptional team we have here at Pixelcarve, and to our passion for innovation, relevance and beauty.” says Curtis Priest, CEO and President of Pixelcarve.
About The Davey’s
The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small firms worldwide. The 2009 Davey Awards received over 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms.
The largest and most prestigious awards competition exclusively for the “Davids” of creativity.
David defeated the giant Goliath with a big idea and a little rock – the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather than stratospheric budgets.
