Pixelcarve has completed its move from suite 402 to suite 304 at 96 Spadina Avenue. Please update your records with our new address.

Pixelcarve Inc.
96 Spadina Avenue, Suite 304
Toronto, ON M5V 2J6

Our other contact information such as e-mail, phone and fax numbers will remain the same. 416.987.4935

Stay tuned for an invitation to our opening party. It will be even bigger than our last one!

Red Packet Productions & Pixelcarve pick up a PLATINUM REMI AWARD for their short-film The New Job at the 42nd Annual WorldFest-Houston International Film & Video Festival.

Out of more than 4,300 international category entries in the 10 major Remi Award Competitions, The New Job stood out for its creative excellence.

WorldFest-Houston  is the 3rd oldest International film festival in North America, and we would like to thank them for this incredible honour. We are very proud to be recognized alongside legendary filmmakers such as Spielberg, Lucas, David Lynch, Ang Lee, Ridley Scott, The Coen Brothers, Brian De Palma and many more.

Here at Pixelcarve we are very proud of our first foray into filmmaking, and with this validation of our commitment to quality and creative excellence we will boldly continue our passion to tell great stories in a beautiful way.

For more information about this award, please visit the WorldFest-Houston website.

Gotstyle has been dressing the stars for years (4 years to be exact, their 4th anniversary is this Saturday), and is responsible for the looks of various local TV personalities such as Michael Landsberg and Ben Mulroney.

But knowing how to put yourself together is not just for celebrities, so Gotstyle needed an effective and entertaining way to communicate a variety of fashion messages to every guy – an audience known for their dislike of shopping and short attention spans (unless of course it’s the 3rd OT period of a playoff game!).

Working with owner Melissa Austria, Pixelcarve envisioned and executed a short video blog, filmed in HD, in the style of a TV show. Each segment identifies a different essential for every man’s wardrobe, and how best to represent it. Packed with incredibly useful tips and tricks, it’s also short enough that guys will actually watch it.

The videos are promoted on Gotstyle’s blog, as well as through targeted and attention-grabbing eblast campaigns.

Melissa Austria, owner of Gotstyle: The Menswear Store, says “Pixelcarve were one of the first that I told about Gotstyle before I created it. From the very beginning they were able to put together a visual image of what I wanted my brand to look and feel like through the website, eblasts, business cards, postcards, etc. Pretty much anything that had to do with the brand they “got it”. Now as they go to the next level, they’ve brought me there as well with digital multimedia, big concept advertising ideas and full interactive campaigns that are rapidly growing my business.”

Check out Gotstyle’s first video blog, and let us know what you think.

The 13th Annual Webby Awards have been announced, solidifying Pixelcarve’s position as an industry leader. Pixelcarve was selected as an Official Honoree for the Professional Services category for the Yabu Pushelberg website.

It is a tremendous honour to be recognized by such a prestigious organization, and we thank The Academy for its continued mission to highlight the best and the brightest of the web.

“The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web’s infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, a 550-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities.

The Academy is an intellectually diverse organization that includes members such as musicians Beck and David Bowie, Internet inventor Vint Cerf, political columnist Arianna Huffington, Real Networks CEO Rob Glaser, “The Simpsons” creatorMatt Groening, R/GA Founder and Chairman Robert Greenberg, Virgin Atlantic Chairman and Founder Richard Branson, and The Weinstein Company Co-Founder Harvey Weinstein. Members also include writers and editors from publications such asThe New York Times, Wired, Details, Fast Company, Elle, The Los Angeles Times, Vibe, and WallPaper. The 12th Annual Webby Awards received nearly 10,000 entries from over 60 countries and all 50 states and generated over 750 million media impressions worldwide.

Reflecting the tremendous growth of the Internet as a tool for business and everyday lives, the 13th Annual Webby Awards expands the mission of the Webby by honoring excellence in over 100+ Website, Interactive Advertising, Online Film & Video, and Mobile Web categories.”

We’ve launched the microsite for 9to5 The Bra, along with the corporate ecommerce site for Wink Intimates, and they’re getting great reviews!

Andrea Clair, founder of Wink Intimates, says “What I got from Pixelcarve has far exceeded my expectations, I ended up with a great e-commerce site www.winkintimates.com and an incredible flash site www.9to5thebra.com I have had rave reviews on both sites, not only are they simple to navigate, they are an artistic expression of Wink Intimates and The 9to5 Bra. The ongoing support has been second to none.” (read more in our testimonials section).

This was a fantastic project  to work on and we’re very proud to have been involved in the success of this new product. It’s already taking the market by storm.

http://www.mommyweardaily.com/blog/2009/4/10/get-winked.html
http://www.womenspost.ca/daily/woman-week-march-30-2009-andrea-clair
http://blog.en.chatelaine.com/styledesk/no-man-would-ever-design-this-bra/
http://finance.yahoo.com/news/Wink-Intimates-Theres-a-New-iw-14525280.html

Microsoft has released the final build of Internet Explorer 8.0 (IE8) in 25 languages (final build number 8.0.6001.18702). The much anticipated browser has been long awaited – and with the rumoured speed and safety enhancements it couldn’t have come too soon as the competition heats up with strong rivals Mozilla Firefox & Google Chrome.

In addition to the alleged increased security and speed, it brings a number of new features such as InPrivate browsing (no trace of history, etc.) legacy site support, Accelerators (quick links built within the browser), Visual Search Suggestions, Web Slices and others. However the most significant enhancement, the one that defines IE8 as a much larger leap forward than IE7 was from IE6, is the standards support. This finally brings IE in line with the competitors such as FF, Chrome and Safari. Now, this certainly won’t bode well for sites that tried to hack themselves to display properly in the much less standards-compliant IE7 (that’s why they have that compatability mode), however it’s a great leap forward for the Internet as a whole.

All is not rosy for the Redmond giant however, as during a security conference in Vancouver a hacker was able to exploit a hole in the new IE8 and take control of a Sony laptop in 2 hours (more on this here). Additionally, even though it boasts serious speed improvements over IE7, independent tests from Computer World have revealed that it’s still significantly slower than the competition. Microsoft claims the tests are biased and based on non-realworld scenarios, but those who have used Google Chrome know how blazingly fast it is. Many are also criticizing the new browser for having ignored a huge percentage of the userbase, as discussed in this article.

Nevertheless, love it or hate it, the new browser is here, and it’s your choice if you’d like to use it.
http://www.microsoft.com/windows/internet-explorer/

According to research conducted by the Internet Advertising Bureau and design magazine Wallpaper, consumers are more likely to purchase premium and luxury goods based on ads they see online, rather than on TV or in print. Additionally, 75% of premium luxury consumers indicated they go to the Internet first before making a purchasing decision.

Now more than ever it is critical for premium luxury brands to utilize the Internet as a key component of their marketing strategies. Affluent consumers are very web savvy, in addition to possessing modern computers and high-speed Internet. Their internet has become a natural extension of every part of their life, from social to finance to shopping. Premium and luxury brands have to advance with them, or risk losing relevance.

Sarah Crawley-Boevey explores this trend more in this great article.
http://www.brandrepublic.com/News/784753/Online-ads-better-TV-promoting-luxury-goods/