Lacking a premium web image hurts premium brands
Luxury brands are notorious for having difficulties transferring their brand online. Why? Because there aren’t a lot of web design companies that specialize in premium luxury. The web industry is still trying to find itself, and although companies like Pixelcarve have really carved out a niche (pardon the pun) for premium luxury creative and production, most studios will try to be all things to all clients.
Unfortunately this is leading to a frustrating web experience for many of the world’s highest-end brands, as is discovered by this Retail Technology Review article. The likes of Dior, Paul Smith, Molton Brown, Gucci and Louis Vuitton have all been put to the test, and the results are disappointing to say the least.
Sean says:
I completely agree with this blog. Have you figured out a way tap in?
Recently, i worked for a print magazine which got more excitement about online for advertiser but we couldn’t effectively deliver content.
Would love to chat if you are interested.