Pixelcarve Blog

Game-Monitor.com first launched in August 2004 with a very basic “designed by a programmer” look.  Its purpose is to give gamers the ability to search through servers efficiently and effectively.  It also allows game server hosts to manage their data, track users stats and use multiple tools to improve traffic to their servers for a small monthly fee.  Prior to launching, Game-Monitor.com had no brand positioning at all but it still attracted a good core base of users through referrals. (more…)

Luxe Destination Weddings, Inc. was established in 2004.  They specialize in unique, luxury group destination weddings in the Caribbean and Mexico.  Unlike a traditional travel company, LUXE Destination Weddings focus solely on destination weddings and honeymoons.  Unfortunately, LUXE has very little brand awareness in Canada, and most people could not tell whether they are a travel company or a wedding planning company, which has seriously hurt their business for many years. (more…)

The Canadian Sport Compact Racing Series (abbreviated to ‘CSCS’) has been around since 2001, hosting five to seven competitive racing events a year.  Their events consist of drag racing, time attacks, show and shine, and recently introduced drifting.  In the past, CSCS has been publicly branded as a low attendance, far, and trashy girl event.  The challenge we face is to squash the current public opinion and mind set of the Canadian Sport Compact Racing series and give CSCS a fresh brand positioning unique to Canada.

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