Pixelcarve Blog

Maritz Canada, part of the Maritz global network the largest single source of sales and marketing performance services in the world, has partnered with Pixelcarve to bring a new dimension of engagement and interactivity to the Blackberry / AT&T “A Bold Step Ahead” campaign. Pixelcarve, known for their innovative use of new technologies, worked closely with the Maritz creative team to conceptualize, create and (more…)

Legendary Toronto real-estate magnate Brad J. Lamb has moved to a brand new building, featuring 3 interactive displays designed by Pixelcarve. Working with Johnson Chou, who designed the new space and conceptualized the project, the screens present new and resale properties in an innovative and revolutionary way. Users walking by his office on the street can use 1 of the 3 touchpad controllers to navigate through a comprehensive listing of properties, seeing high resolution images, location, description, price, agent, etc. It allows Brad Lamb’s office to showcase their properties in a far more interesting and comprehensive format than the usual clipboard.

Feel free to stop by his new office at 786 King St. W. Toronto to try it out.

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Gotstyle has been dressing the stars for years (4 years to be exact, their 4th anniversary is this Saturday), and is responsible for the looks of various local TV personalities such as Michael Landsberg and Ben Mulroney.

But knowing how to put yourself together is not just for celebrities, so Gotstyle needed an effective and entertaining way to communicate a variety of fashion messages to every guy – an audience known for their dislike of shopping and short attention spans (unless of course it’s the 3rd OT period of a playoff game!).

Working with owner Melissa Austria, Pixelcarve envisioned and executed a short video blog, filmed in HD, in the style of a TV show. Each segment identifies a different essential for every man’s wardrobe, and how best to represent it. Packed with incredibly useful tips and tricks, it’s also short enough that guys will actually watch it.

The videos are promoted on Gotstyle’s blog, as well as through targeted and attention-grabbing eblast campaigns.

Melissa Austria, owner of Gotstyle: The Menswear Store, says “Pixelcarve were one of the first that I told about Gotstyle before I created it. From the very beginning they were able to put together a visual image of what I wanted my brand to look and feel like through the website, eblasts, business cards, postcards, etc. Pretty much anything that had to do with the brand they “got it”. Now as they go to the next level, they’ve brought me there as well with digital multimedia, big concept advertising ideas and full interactive campaigns that are rapidly growing my business.”

Check out Gotstyle’s first video blog, and let us know what you think.

Established as a showcase for seductive, sophisticated furniture, Avenue Road is one of Canada’s premier venues for classic and contemporary furniture designs.  However, their online presence did not reflect this. The challenge was to preserve Avenue Road’s unique, diverse and definitively premium image and display it in an interactive medium, while ensuring maximum functionality and content management. No small task, considering the website would be used by some of the world’s top interior designers to quickly source products for their clients. (more…)

Founded in 1976, Tour East Holidays had grown from a niche Asia travel wholesaler to one of the nation’s largest, most diverse and fully integrated full-service travel companies. However, their brand had limited awareness in the mainstream North American market. Even though they operate in offices worldwide, with over 165,000 trips arranged annually, they were slowly losing market share to increasing competition. Over the past few years, more and more specialized travel agencies have tried to capitalize on this billion dollar market, leaving Tour East Holidays looking for a new strategy to stay ahead. (more…)

Game-Monitor.com first launched in August 2004 with a very basic “designed by a programmer” look.  Its purpose is to give gamers the ability to search through servers efficiently and effectively.  It also allows game server hosts to manage their data, track users stats and use multiple tools to improve traffic to their servers for a small monthly fee.  Prior to launching, Game-Monitor.com had no brand positioning at all but it still attracted a good core base of users through referrals. (more…)

Luxe Destination Weddings, Inc. was established in 2004.  They specialize in unique, luxury group destination weddings in the Caribbean and Mexico.  Unlike a traditional travel company, LUXE Destination Weddings focus solely on destination weddings and honeymoons.  Unfortunately, LUXE has very little brand awareness in Canada, and most people could not tell whether they are a travel company or a wedding planning company, which has seriously hurt their business for many years. (more…)