While preparing a deconstruction article of Wind Mobile’s recent entry into the Canadian mobility marketplace, Strategy Magazine’s Jonathan Paul sought the design and marketing expertise of Pixelcarve CEO and President, Curtis Priest. Utilizing his 11 plus years in the agency world, working with both icon and boutique brands, Priest offered his thoughts on the Wind Mobile stores’ design, the reflection of brand positioning as well as the digital integration.

View the magazine article here.
Or check it out online here.

For interview or publicity inquiries please contact:
Strut Entertainment
Nicola Krishna
416.861.0387
nicola@strutentertainment.com

Maritz Canada, part of the Maritz global network the largest single source of sales and marketing performance services in the world, has partnered with Pixelcarve to bring a new dimension of engagement and interactivity to the Blackberry / AT&T “A Bold Step Ahead” campaign. Pixelcarve, known for their innovative use of new technologies, worked closely with the Maritz creative team to conceptualize, create and produce multiple media banner ads that encouraged user interaction and promoted brand engagement. The ads featured Flash AS3 interactivity as well as direct social media integration through Twitter. Check out some of the ads below:

Client: Maritz Canada
Media Buy: Starcom
Artwork: Pixel Pushers

Here is a sample of the ad on Wired Magazine. Also applied to 600 x 480 page take-over.

Legendary Toronto real-estate magnate Brad J. Lamb has moved to a brand new building, featuring 3 interactive displays designed by Pixelcarve. Working with Johnson Chou, who designed the new space and conceptualized the project, the screens present new and resale properties in an innovative and revolutionary way. Users walking by his office on the street can use 1 of the 3 touchpad controllers to navigate through a comprehensive listing of properties, seeing high resolution images, location, description, price, agent, etc. It allows Brad Lamb’s office to showcase their properties in a far more interesting and comprehensive format than the usual clipboard.

Feel free to stop by his new office at 786 King St. W. Toronto to try it out.

The winners of The 2009 Davey Awards have been announced by the International Academy of the Visual Arts (IAVA), and Pixelcarve is honoured to have received two awards. Avenue-Road.com took home a Gold statue in the Retail category, and SinyNY.com took home a Silver statue in the Fashion category.

“Pixelcarve is very honoured to be recognized by such a prestigious organization, and humbled to be included amongst the very best in the industry. Winning not only 1, but 2 awards, is a testament to the exceptional team we have here at Pixelcarve, and to our passion for innovation, relevance and beauty.” says Curtis Priest, CEO and President of Pixelcarve.

About The Davey’s

The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small firms worldwide. The 2009 Davey Awards received over 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms.

The largest and most prestigious awards competition exclusively for the “Davids” of creativity.

David defeated the giant Goliath with a big idea and a little rock – the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather than stratospheric budgets.

Pixelcarve Inc. was selected as a Silver Winner in 2 categories this year for 2 websites: Avenue-Road.com for website Branding, and SineNY.com for Fashion.

“We were amazed at the caliber and quality of work received this year. Our winners continue to push the envelope of internet creativity and web design, and it is gratifying to see such great work from the smallest agencies to the biggest firms” said Linda Day, the director of the IAVA. “On behalf of the The International Academy of the Visual Arts, we are honored to recognize our winners as they continue to set a high standard of excellence for Web development.” 

W³ Awards Info:

The W³ Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W³ is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.

The W³ is sanctioned and judged by the International Academy of the Visual Arts, and is sponsored by AdvertisingAge, the Media Partner of the W³ Awards.  The International Academy of the Visual Arts is an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising, and marketing firms. IAVA members include executives from organizations such as Alloy, Brandweek, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Victoria’s Secret, Wired, and Yahoo!. For more information, and a full member roster, please visit www.iavisarts.org.

If you would like to know how we can help you win an award, talk to us.

Out of more than 4,300 international category entries in the 10 major Remi Award Competitions, The New Job stood out for its creative excellence.

WorldFest-Houston  is the 3rd oldest International film festival in North America, and we would like to thank them for this incredible honour. We are very proud to be recognized alongside legendary filmmakers such as Spielberg, Lucas, David Lynch, Ang Lee, Ridley Scott, The Coen Brothers, Brian De Palma and many more.

Here at Pixelcarve we are very proud of our first foray into filmmaking, and with this validation of our commitment to quality and creative excellence we will boldly continue our passion to tell great stories in a beautiful way.

For more information about this award, please visit the WorldFest-Houston website.

It is a tremendous honour to be recognized by such a prestigious organization, and we thank The Academy for its continued mission to highlight the best and the brightest of the web.

“The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web’s infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, a 550-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities.

The Academy is an intellectually diverse organization that includes members such as musicians Beck and David Bowie, Internet inventor Vint Cerf, political columnist Arianna Huffington, Real Networks CEO Rob Glaser, “The Simpsons” creatorMatt Groening, R/GA Founder and Chairman Robert Greenberg, Virgin Atlantic Chairman and Founder Richard Branson, and The Weinstein Company Co-Founder Harvey Weinstein. Members also include writers and editors from publications such asThe New York Times, Wired, Details, Fast Company, Elle, The Los Angeles Times, Vibe, and WallPaper. The 12th Annual Webby Awards received nearly 10,000 entries from over 60 countries and all 50 states and generated over 750 million media impressions worldwide.

Reflecting the tremendous growth of the Internet as a tool for business and everyday lives, the 13th Annual Webby Awards expands the mission of the Webby by honoring excellence in over 100+ Website, Interactive Advertising, Online Film & Video, and Mobile Web categories.”

Andrea Clair, founder of Wink Intimates, says “What I got from Pixelcarve has far exceeded my expectations, I ended up with a great e-commerce site www.winkintimates.com and an incredible flash site www.9to5thebra.com I have had rave reviews on both sites, not only are they simple to navigate, they are an artistic expression of Wink Intimates and The 9to5 Bra. The ongoing support has been second to none.” (read more in our testimonials section).

This was a fantastic project  to work on and we’re very proud to have been involved in the success of this new product. It’s already taking the market by storm.

http://www.mommyweardaily.com/blog/2009/4/10/get-winked.html
http://www.womenspost.ca/daily/woman-week-march-30-2009-andrea-clair
http://blog.en.chatelaine.com/styledesk/no-man-would-ever-design-this-bra/
http://finance.yahoo.com/news/Wink-Intimates-Theres-a-New-iw-14525280.html

STRATEGY
The strategy was to create a website that made the user feel as if they were in the Avenue Road showroom. It would feature video, photography and intuitive interaction with product. The website needed to maintain the beautiful design features Avenue Road is known for, while supporting functions and features conventionally found only on websites not capable of premium aesthetics. I.E. xHTML sites rather than Flash sites.

EXECUTION
Using Flash ActionScript 3 technologies, Pixelcarve designed, built and executed a beautiful, full-screen, indexable, searchable and categorized online catalogue, the likes of which has never been achieved before ( www.avenue-road.com ). Containing thousands of products, it supports all major conventional catalogue functions while enhancing it with fluid navigation, high resolution photography and video, browser intuition and unparalleled user interaction. The website is essentially an interactive experience, supporting live response feedback (the website knows what you’re doing and helps you do it more efficiently), bread crumbs, and Unique Page Identifiers (UPI – every page and product is uniquely identified within the browsers address bar). Deployed behind the site is a fully custom content management system (CMS) that allows Avenue Road to add, edit and delete product information & images, or import large databases with millions of data fields.

Additionally, Pixelcarve launched a number of micro-evite sites and eBlast campaigns to promote Avenue Road’s overall brand, collections and events.

IMPACT
The micro campaigns contributed to several high-profile and successful events, capturing the attention of the industry and the media. With the launch of the new website, Avenue Road has seen a 350% increase in web traffic, resulting in a substantial amount of positive feedback from users, unprecedented product inquires and sales, and an industry leading web presence.

Visit their site at: http://www.avenue-road.com

If you would like to know how we can help you, talk to us.

Pixelcarve Inc. was selected as one of the Silver Winners this year for the Yabupushelberg.com website branding.

“We were amazed at the caliber and quality of work received this year. Our winners continue to push the envelope of internet creativity and web design, and it is gratifying to see such great work from the smallest agencies to the biggest firms” said Linda Day, the director of the IAVA. “On behalf of the The International Academy of the Visual Arts, we are honored to recognize our winners as they continue to set a high standard of excellence for Web development.” 

W³ Awards Info:

The W³ Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W³ is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.

The W³ is sanctioned and judged by the International Academy of the Visual Arts, and is sponsored by AdvertisingAge, the Media Partner of the W³ Awards.  The International Academy of the Visual Arts is an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising, and marketing firms. IAVA members include executives from organizations such as Alloy, Brandweek, Coach, Disney, The Ellen Degeneres Show, Estee Lauder, Fry Hammond Barr, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby’s Institute of Art, Victoria’s Secret, Wired, and Yahoo!. For more information, and a full member roster, please visit www.iavisarts.org.

If you would like to know how we can help you win an award, talk to us.