Pixelcarve Blog

Every emerging technology generation seems to result in a battle of platforms and ideologies – a war between companies for the hearts, minds, dollars and loyalty of consumers for their system of choice. Memories of Microsoft’s Internet Explorer finally landing the fatal blow to Netscape, or Google’s meteoric rise to power over Yahoo (and the world), are now but footnotes in the history of humanities technological revolution. But no sooner are they forgotten are we plunked into the middle of another war – perhaps the most vicious yet, and the one that may just have the most impact on our daily lives. It’s the battle of Apple vs. Adobe and the future of mobile interactivity. (more…)

According to Lee Gomes of Forbes.com in this article, the addictive power of CrackBerry lies in the click. Our experience shows this holds true for websites as well. We are well known for our minimalist designs with lots of imagery and only a modest use of text – well there’s a method to our madness. We have long since known that the attention span of your average web user is extremely short, and emerging science is only now discovering why.

This paragraph from the article does a great job of explaining it.

“This is why attention spans on the Internet are so short, and why for all the words on the Web, reading is in a state of decline. Why? Because after not very much time you’re pining for another hit of whatever sweet neural moonshine you get from pressing a button. No wonder kids prefer videogames to books or even movies. For gamers, neurotransmitters gush out of synapses the way Mentos-spiked Diet Coke spurts out of bottles in those YouTube videos.”

Check out the whole article here.

While preparing a deconstruction article of Wind Mobile’s recent entry into the Canadian mobility marketplace, Strategy Magazine’s Jonathan Paul sought the design and marketing expertise of Pixelcarve CEO and President, Curtis Priest. Utilizing his 11 plus years in the agency world, working with both icon and boutique brands, Priest offered his thoughts on the Wind Mobile stores’ design, the reflection of brand positioning as well as the digital integration.

View the magazine article here.
Or check it out online here.

For interview or publicity inquiries please contact:
Strut Entertainment
Nicola Krishna
416.861.0387
nicola@strutentertainment.com

Maritz Canada, part of the Maritz global network the largest single source of sales and marketing performance services in the world, has partnered with Pixelcarve to bring a new dimension of engagement and interactivity to the Blackberry / AT&T “A Bold Step Ahead” campaign. Pixelcarve, known for their innovative use of new technologies, worked closely with the Maritz creative team to conceptualize, create and (more…)