Pixelcarve Blog

Gotstyle has been dressing the stars for years (4 years to be exact, their 4th anniversary is this Saturday), and is responsible for the looks of various local TV personalities such as Michael Landsberg and Ben Mulroney.

But knowing how to put yourself together is not just for celebrities, so Gotstyle needed an effective and entertaining way to communicate a variety of fashion messages to every guy – an audience known for their dislike of shopping and short attention spans (unless of course it’s the 3rd OT period of a playoff game!).

Working with owner Melissa Austria, Pixelcarve envisioned and executed a short video blog, filmed in HD, in the style of a TV show. Each segment identifies a different essential for every man’s wardrobe, and how best to represent it. Packed with incredibly useful tips and tricks, it’s also short enough that guys will actually watch it.

The videos are promoted on Gotstyle’s blog, as well as through targeted and attention-grabbing eblast campaigns.

Melissa Austria, owner of Gotstyle: The Menswear Store, says “Pixelcarve were one of the first that I told about Gotstyle before I created it. From the very beginning they were able to put together a visual image of what I wanted my brand to look and feel like through the website, eblasts, business cards, postcards, etc. Pretty much anything that had to do with the brand they “got it”. Now as they go to the next level, they’ve brought me there as well with digital multimedia, big concept advertising ideas and full interactive campaigns that are rapidly growing my business.”

Check out Gotstyle’s first video blog, and let us know what you think.

The 13th Annual Webby Awards have been announced, solidifying Pixelcarve’s position as an industry leader. Pixelcarve was selected as an Official Honoree for the Professional Services category for the Yabu Pushelberg website.

It is a tremendous honour to be recognized by such a prestigious organization, and we thank The Academy for its continued mission to highlight the best and the brightest of the web.

“The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web’s infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, a 550-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities.

The Academy is an intellectually diverse organization that includes members such as musicians Beck and David Bowie, Internet inventor Vint Cerf, political columnist Arianna Huffington, Real Networks CEO Rob Glaser, “The Simpsons” creatorMatt Groening, R/GA Founder and Chairman Robert Greenberg, Virgin Atlantic Chairman and Founder Richard Branson, and The Weinstein Company Co-Founder Harvey Weinstein. Members also include writers and editors from publications such asThe New York Times, Wired, Details, Fast Company, Elle, The Los Angeles Times, Vibe, and WallPaper. The 12th Annual Webby Awards received nearly 10,000 entries from over 60 countries and all 50 states and generated over 750 million media impressions worldwide.

Reflecting the tremendous growth of the Internet as a tool for business and everyday lives, the 13th Annual Webby Awards expands the mission of the Webby by honoring excellence in over 100+ Website, Interactive Advertising, Online Film & Video, and Mobile Web categories.”