Pixelcarve Blog

Adobe Flash is a very powerful technology. It allows us to take our clients to a level that often redefines their industry and/or sets a standard for their peers. It unleashes creativity by removing limitations. But it has not always been without its problems. When many people think of Flash, they think of loud, obnoxious, self-contained, non-indexable sites that search spiders ignore and you can’t track. It was a technology abused, immature and misunderstood.

Enter Adobe, and their release of Flash 9 with its shiny new ActionScript 3 (AS3) language. As the true power of this new platform is being discovered, companies like us are using it to wipe out all of the things that we ourselves, as web users, disliked about Flash sites. Personally, I absolutely hated not being able to use the back/forward button in my browser, or send a specific page to a friend without a convoluted explanation as to how to get there. If I want to bookmark, or send to a friend the stunning Graves 601 Hotel project that Yabu Pushelberg designed, it shouldn’t be any harder than this: http://www.yabupushelberg.com/#graves_601_hotel

Now enter Google, a company that once shunned Flash, has now seen the light! Adam Ostrow looks into Google’s new love for this powerful interactive platform, and its support for analytics within Flash. Welcome to the world of Flash without compromise!

http://mashable.com/2008/11/17/google-analytics-for-flash/

Established as a showcase for seductive, sophisticated furniture, Avenue Road is one of Canada’s premier venues for classic and contemporary furniture designs.  However, their online presence did not reflect this. The challenge was to preserve Avenue Road’s unique, diverse and definitively premium image and display it in an interactive medium, while ensuring maximum functionality and content management. No small task, considering the website would be used by some of the world’s top interior designers to quickly source products for their clients. (more…)

You can’t open a newspaper or turn on the TV or radio without being completely saturated with messages of despair and panic about the current economic crisis. Businesses failing, industries collapsing, the sky is falling.

And yet in our world the sky still seems to be sitting up there above us; perfectly unaware of its predicted fate.

Why? Because businesses understand that you can’t stop communicating with your customer even if times are tough. It’s time to get creative, and the web offers a very powerful and inexpensive way to reach your audience. And with consumer spending plummeting, people are staying home and logging on more than ever – so your audience is even bigger.

Ayelet Noff offers an interesting analysis on the advantages of focusing your marketing efforts online during the financial crisis:

http://thenextweb.org/2008/10/21/why-you-should-turn-to-social-media-during-this-economic-crisis/