Canadian Sport Compact Series Campaign Launch
The Canadian Sport Compact Racing Series (abbreviated to ‘CSCS’) has been around since 2001, hosting five to seven competitive racing events a year. Their events consist of drag racing, time attacks, show and shine, and recently introduced drifting. In the past, CSCS has been publicly branded as a low attendance, far, and trashy girl event. The challenge we face is to squash the current public opinion and mind set of the Canadian Sport Compact Racing series and give CSCS a fresh brand positioning unique to Canada.