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Website best practices for law firms

It can sometimes be said that the greater the legal eloquence, the more convoluted, wordy and confusing the law firm website. But that does not have to be the case! There are some brilliantly clear, compelling and user-friendly sites out there for those law practices that understand the dos and don’ts of creating a powerful and professional online presence.

Pixelcarve had the pleasure of producing a new high-performance website for the firm Fogler, Rubinoff LLP that is now serving the practice very well. In fact, partner Michael Slan was so delighted with the results of the new foglers.com that he distilled some key best practices that went into its creation to assist other law firms looking to achieve the same great web outcomes. His presentation was recently recapped in Zen and the Art of Legal Networking – and here are some highlights:

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Foglers // Law firm website of the month

At Pixelcarve we’ve been fortunate to have been recognized with a number of awards over the years, but our latest work for Toronto law firm Fogler, Rubinoff LLP has certainly yielded a first. Precedent Magazine, which hasn’t run its “Law Firm of the Month” award in 2 years, recently resurrected the honour for our newly launched http://foglers.com

Working closely with the great people at Foglers, our entire team worked very hard to conceptualize, design and build this fullscreen, fluid HTML5 website that features real-time search, adaptive design, gesture UI, integrated social features and a streamlined, modern aesthetic. The best part – it supports everything from IE8 to the iPad while still maintaining it’s functionality.

You can read the whole interview here with Foglers’ Pinar Ozyetis;

Thank you to our entire team for all your hard work and late nights to create another best-in-class site!

And thanks to Brandon Barre for his amazing portrait and lobby photos.


Copetown Woods GC plays host to the Pixelcarve Classic

COPETOWN (May 21, 2013) – As the Tour is celebrating 10 years of great competition this season, we could not think of a better location to hold an event than Copetown Woods GC. They too are celebrating their 10 year anniversary in 2 weeks. Copetown Woods, set in a beautiful rolling landscape, with a yesteryear beauty of its Victorian-style clubhouse provided Tour players with a beautiful layout and delectable menu offerings. It was a wonderful setting for an outstanding day of golf. With the fescue grass getting thick and lying in wait to accept wayward golf balls the course was set to challenge competitors all day. There were 109 players taking part in today’s event and those who could keep their ball in the short grass, had an opportunity to win and to capture today’s Pixelcarve Classic .

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Some of our Latest Work

Well, it’s been a while since we’ve updated our blog. But we have a great excuse! We’ve been working on some really fantastic projects – check them out below:

Luxe Destination Weddings (New)
Mizrahi Developments Website & Brand Video
181 Davenport – Website & Brand Video
Avenue Road 5th Anniversary Video
Spectra Confectionary
Bell Canada – Unified Communications
Bell Canada – UC Ads
Bell Canada – Booth
Automodular Booth and Game
Blakes LLP – Blakes Means Business Brand Video & Microsite
Blakes Holiday Video 2012
TOCA Restaurant @ The Ritz-Carlton Toronto
Spa My Blend @ The Ritz-Carlton Toronto
Starport Marina
One Love Honeymoons
Cast Connex Corporation

Thanks for reading, and stay tuned for more!


Should We Get Excited About BlackBerry 10?

It’s no secret that Canada’s star technology firm, Research in Motion, is in trouble. Although still strong financially, and even well respected around much of the world, in just a few short years they have watched their once impenetrable market share in North America dwindle down to almost nothing. Consumer confidence in them is at an all-time low while the likes of Apple and Android have dominated decisively.

Are they slowly marching to their grave, or is there some fight still left in them? Many believe that their upcoming shiny new operating system, BlackBerry 10, will be their last stand. But what is BB10, and how can it reverse the damage RIM has suffered as of late? Read entire story »


The Food Dudes Website Takes Best in Category for the 10th Annual Horizon Interactive Awards

Indianapolis, IN USA – April 30, 2012  – The Horizon Interactive Awards, a leading international interactive media awards competition, announced the 2011 award winners to highlight this year’s “best of the best” in interactive media production.

Pixelcarve was recognized for their excellence with a Best In Category award for the The Food Dudes “Culinary Canvas” Website in the Business to Business category.

“Receiving awards of this calibre is not only deeply gratifying for the entire team here at Pixelcarve, but it’s reassurance that the type of immersive and experiential interactive work we create in Flash is making an impact in the industry, and offering a tangible business benefit to our clients. It’s important that brands resist the urge to compromise their website with dull design simply to satisfy the lowest common denominator, when there are much better ways to achieve the objectives of reaching everyone with your on-line and mobile presence.” says Curtis Priest, Pixelcarve’s notably outspoken CEO. Read entire story »


Pixelcarve a Triple Threat at The 18th Annual Communicator Awards

New York, NY (April 30, 2012) – The winners of The 2012 Communicator Awards have been announced by the International Academy of the Visual Arts. Pixelcarve was honoured with 3 statues – 1 gold and 2 silver. The fullscreen HD video website BELLOSOUND took home the gold, while the innovative “culinary canvas” of The Food Dudes and cleanly beautiful Northwater Capital took home the silvers in the Branding and Financial Services categories respectively. With thousands of entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals.

These 3 projects are amongst my favourite that Pixelcarve has ever produced, and it’s immensely rewarding to have them recognized along side the very best in the industry. It’s also humbling, to say the least, as the calibre of interactive working being produced online is remarkable and evolving rapidly. I am incredibly proud of the values, dedication and world-class strategic, creative and development talent we have here at Pixelcarve.” says Curtis Priest, CEO and President of Pixelcarve.

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